# NIL & brand staff in the AAC

AAC athletic departments list 12 NIL and athlete-brand staff positions across 8 of the 13 covered schools as of 3 Nov 2026 — 1% of the conference's 2,386 tracked positions, an average of 1.5 per department that has the function. University of South Florida has the most (3). In the last 90 days Whistle detected 0 hires, 1 departure and 0 title changes in these roles.

_Data as of 3 Nov 2026._
Source: the official athletics staff directories of the 13 covered AAC schools, re-read on a rolling schedule; roles classified from published titles; changes from successive reads.
_Canonical URL: https://gowhistle.io/directory/aac/roles/nil_

## NIL & brand in the AAC at a glance

- **Conference:** [AAC](https://gowhistle.io/directory/aac) — NCAA Division I
- **Schools covered:** 13
- **Schools with nil & brand staff:** 8 (62%)
- **NIL & brand positions:** 12 (1% of 2,386 tracked positions)
- **Average per department with the function:** 1.5
- **Changes, last 90 days:** 0 hires · 1 departures · 0 title changes

## How many NIL and athlete-brand staff does each AAC school have?

One row per covered department. "Positions" counts current (non-departed) staff whose classified role or published title places them in nil & brand; changes are non-baseline hires, departures and title changes in those positions over the last 90 days, with same-day directory re-reads excluded.

| School | Division | NIL & brand positions | All tracked positions | Hires (90d) | Departures (90d) | Title changes (90d) |
| --- | --- | ---: | ---: | ---: | ---: | ---: |
| [University of South Florida](https://gowhistle.io/directory/school/southflorida) | Division I | 3 | 314 | 0 | 0 | 0 |
| [University of Memphis](https://gowhistle.io/directory/school/memphis) | Division I | 2 | 206 | 0 | 1 | 0 |
| [University of North Texas](https://gowhistle.io/directory/school/northtexas) | Division I | 2 | 137 | 0 | 0 | 0 |
| [Rice University](https://gowhistle.io/directory/school/rice) | Division I | 1 | 157 | 0 | 0 | 0 |
| [Temple University](https://gowhistle.io/directory/school/temple) | Division I | 1 | 230 | 0 | 0 | 0 |
| [Tulane University](https://gowhistle.io/directory/school/tulane) | Division I | 1 | 177 | 0 | 0 | 0 |
| [University of Alabama at Birmingham](https://gowhistle.io/directory/school/uab) | Division I | 1 | 171 | 0 | 0 | 0 |
| [Wichita State University](https://gowhistle.io/directory/school/wichitastate) | Division I | 1 | 116 | 0 | 0 | 0 |
| [East Carolina University](https://gowhistle.io/directory/school/eastcarolina) | Division I | 0 | 191 | 0 | 0 | 0 |
| [Florida Atlantic University](https://gowhistle.io/directory/school/fau) | Division I | 0 | 193 | 0 | 0 | 0 |
| [University of North Carolina at Charlotte](https://gowhistle.io/directory/school/charlotte) | Division I | 0 | 186 | 0 | 0 | 0 |
| [University of Texas at San Antonio](https://gowhistle.io/directory/school/utsa) | Division I | 0 | 147 | 0 | 0 | 0 |
| [University of Tulsa](https://gowhistle.io/directory/school/tulsa) | Division I | 0 | 161 | 0 | 0 | 0 |

## Who sells to NIL and athlete-brand staff?

NIL & brand is the buying group for NIL marketplaces and collectives, disclosure and compliance software, brand-building and content agencies, financial-literacy providers. Typical titles in this group: Director of NIL Strategy; Assistant AD for NIL & Brand Development; NIL Coordinator. Whistle customers filter these positions by conference, school, state and sport, see each person's name, title and contact details where the directory publishes them, and get an alert when one of the positions changes hands.

## Other staff functions in the AAC

- [Ticketing in the AAC](https://gowhistle.io/directory/aac/roles/ticketing) — 52 positions at 13 schools
- [Marketing & fan experience in the AAC](https://gowhistle.io/directory/aac/roles/marketing) — 51 positions at 13 schools
- [Communications & media relations in the AAC](https://gowhistle.io/directory/aac/roles/communications) — 70 positions at 13 schools
- [Compliance in the AAC](https://gowhistle.io/directory/aac/roles/compliance) — 37 positions at 12 schools
- [Development & fundraising in the AAC](https://gowhistle.io/directory/aac/roles/development) — 72 positions at 13 schools
- [Facilities & event operations in the AAC](https://gowhistle.io/directory/aac/roles/facilities-event-ops) — 105 positions at 13 schools
- [Video & analytics in the AAC](https://gowhistle.io/directory/aac/roles/video) — 77 positions at 13 schools
- [Strength & conditioning in the AAC](https://gowhistle.io/directory/aac/roles/strength-conditioning) — 102 positions at 13 schools
- [Athletic training & sports medicine in the AAC](https://gowhistle.io/directory/aac/roles/athletic-training) — 215 positions at 13 schools
- [Equipment in the AAC](https://gowhistle.io/directory/aac/roles/equipment) — 40 positions at 13 schools

## NIL & brand in other conferences

- [NIL & brand in the Big Ten](https://gowhistle.io/directory/big-ten/roles/nil) — 15 schools
- [NIL & brand in the ACC](https://gowhistle.io/directory/acc/roles/nil) — 14 schools
- [NIL & brand in the SEC](https://gowhistle.io/directory/sec/roles/nil) — 14 schools
- [NIL & brand in the Big 12](https://gowhistle.io/directory/big-12/roles/nil) — 10 schools
- [NIL & brand in the Pac-12](https://gowhistle.io/directory/pac-12/roles/nil) — 7 schools

## Method

Positions are counted when the published job title matches the nil & brand pattern (and not an exclusion such as student, intern or graduate assistant); the same rule produces the counts and the change tallies.

Change counts compare successive reads of each school's official directory; a school's first extraction and any day on which 25% or more of a roster appears or disappears at once (a re-read, not turnover) are excluded. This page is published when at least 3 covered AAC schools have the function and they list at least 10 positions between them; smaller combinations are kept out of search indexes.

## Frequently asked questions

**How many NIL and athlete-brand staff work in the AAC?**

12 current positions across 8 covered AAC athletic departments as of 3 Nov 2026; University of South Florida lists the most (3).

**Which AAC school has the largest nil & brand staff?**

University of South Florida, with 3 NIL and athlete-brand staff positions out of 314 tracked positions.

**How much turnover is there in AAC nil & brand roles?**

1 change in the last 90 days: 0 hires, 1 departure, 0 title changes, after excluding first reads and same-day re-reads.

**Where does this staff data come from?**

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at [gowhistle.io/remove-my-info](https://gowhistle.io/remove-my-info).

Selling to NIL and athlete-brand staff in the AAC? [Whistle](https://gowhistle.io/pricing) lists every one of these 12 positions with name and title, emails and phones where the directory publishes them, and an alert when one changes. Or [buy the conference as a one-time dataset](https://gowhistle.io/data).

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Whistle (Whistle Athletics) is a collegiate athletics sales-intelligence platform: staff directories, hiring signals and contact data for vendors selling into NCAA athletic departments. Public pages show counts and roles only, never personal contact details. Site summary: https://gowhistle.io/llms.txt