# Big 12 Athletics Staff Directory

The Big 12 has 15 athletic departments covered by Whistle with 4,514 tracked staff positions as of 27 Oct 2026 (NCAA Division I): 1,016 coaches including 220 head coaches, 445 sport-operations staff, 151 video & analytics staff and 442 in athletics leadership. The largest department is Arizona State University (374 positions).

_Data as of 27 Oct 2026._
Source: the official athletics staff directories of the 15 schools listed, each re-read on a rolling schedule; newest refresh 27 Oct 2026. Whistle covers 1,098 NCAA departments in total.
_Canonical URL: https://gowhistle.io/directory/big-12_

## The Big 12 at a glance

- **Schools covered:** 15
- **Division:** NCAA Division I
- **States:** Arizona, Colorado, Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, West Virginia
- **Tracked staff positions:** 4,514
- **Positions with a published or inferred email:** 3,311 (73%)
- **Newest directory refresh:** 27 Oct 2026

## Which schools are in the Big 12?

| School | Division | Location | Tracked positions | Directory verified |
| --- | --- | --- | ---: | --- |
| [Arizona State University](https://gowhistle.io/directory/school/arizonastate) | Division I | Tempe, Arizona | 374 | 2026-10-24 |
| [Baylor University](https://gowhistle.io/directory/school/baylor) | Division I | Waco, Texas | 295 | 2026-10-24 |
| [Brigham Young University](https://gowhistle.io/directory/school/byu) | Division I | Provo, Utah | 331 | 2026-10-22 |
| [Iowa State University](https://gowhistle.io/directory/school/iowastate) | Division I | Ames, Iowa | 263 | 2026-10-24 |
| [Kansas State University](https://gowhistle.io/directory/school/kansasstate) | Division I | Manhattan, Kansas | 288 | 2026-10-27 |
| [Oklahoma State University](https://gowhistle.io/directory/school/oklahomastate) | Division I | Stillwater, Oklahoma | 352 | 2026-10-24 |
| [Texas Christian University](https://gowhistle.io/directory/school/tcu) | Division I | Fort Worth, Texas | 293 | 2026-10-25 |
| [Texas Tech University](https://gowhistle.io/directory/school/texastech) | Division I | Lubbock, Texas | 334 | 2026-10-27 |
| [University of Central Florida](https://gowhistle.io/directory/school/ucf) | Division I | Orlando, Florida | 279 | 2026-10-25 |
| [University of Cincinnati](https://gowhistle.io/directory/school/cincinnati) | Division I | Cincinnati, Ohio | 287 | 2026-10-25 |
| [University of Colorado Boulder](https://gowhistle.io/directory/school/colorado) | Division I | Boulder, Colorado | 320 | 2026-10-24 |
| [University of Houston](https://gowhistle.io/directory/school/houston) | Division I | Houston, Texas | 244 | 2026-10-24 |
| [University of Kansas](https://gowhistle.io/directory/school/kansas) | Division I | Lawrence, Kansas | 292 | 2026-10-24 |
| [University of Utah](https://gowhistle.io/directory/school/utah) | Division I | Salt Lake City, Utah | 274 | 2026-10-25 |
| [West Virginia University](https://gowhistle.io/directory/school/westvirginia) | Division I | Morgantown, West Virginia | 288 | 2026-10-25 |

## How are Big 12 athletics staff distributed by role?

Across the 15 covered departments, roles derived from published job titles break down as follows (one position per person; people with several titles are counted once by their most sales-relevant role).

| Role group | Positions | Share of staff |
| --- | ---: | ---: |
| Head coaches | 220 | 5% |
| All coaches (head, associate, assistant, coordinators) | 1,016 | 23% |
| Sport operations, recruiting & equipment | 445 | 10% |
| Video & analytics | 151 | 3% |
| Strength & conditioning, athletic training, sports science | 650 | 14% |
| Athletics directors, senior leadership & sport administrators | 442 | 10% |

## Selling into the Big 12?

- [Ticketing platforms](https://gowhistle.io/for/ticketing) — Reach the people who run college ticket offices
- [Facilities & AV vendors](https://gowhistle.io/for/facilities-av) — Find the facilities, event and video staff behind every venue
- [NIL service providers](https://gowhistle.io/for/nil-services) — Connect with the staff who run NIL and compliance programs
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## Other NCAA Division I conferences

- [ACC](https://gowhistle.io/directory/acc) — 19 schools, 6,619 positions
- [Big Ten](https://gowhistle.io/directory/big-ten) — 18 schools, 7,072 positions
- [Big Sky](https://gowhistle.io/directory/big-sky) — 16 schools, 1,959 positions
- [SEC](https://gowhistle.io/directory/sec) — 16 schools, 5,906 positions
- [Atlantic 10](https://gowhistle.io/directory/atlantic-10) — 15 schools, 1,937 positions
- [CAA](https://gowhistle.io/directory/caa) — 14 schools, 1,895 positions
- [Southern Intercollegiate Athletic](https://gowhistle.io/directory/southern-intercollegiate-athletic) — 14 schools, 566 positions
- [AAC](https://gowhistle.io/directory/aac) — 13 schools, 2,434 positions
- [ASUN](https://gowhistle.io/directory/asun) — 13 schools, 1,421 positions
- [MAAC](https://gowhistle.io/directory/maac) — 13 schools, 1,308 positions

## Frequently asked questions

**How many athletics staff work in the Big 12?**

4,514 tracked positions across 15 covered athletic departments as of 27 Oct 2026, of which 1,016 are coaching roles and 442 are athletics-director or sport-administrator roles.

**Which Big 12 school has the largest athletic department?**

Arizona State University lists 374 staff positions in its official athletics directory (verified 24 Oct 2026), the most in the Big 12 among covered schools.

**Where does this conference data come from?**

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at [gowhistle.io/remove-my-info](https://gowhistle.io/remove-my-info).

Selling into the Big 12? [Unlock every contact](https://gowhistle.io/pricing) — emails, phones and hiring alerts for all 15 departments, or [buy the conference as a one-time dataset](https://gowhistle.io/data).

---
Whistle (Whistle Athletics) is a collegiate athletics sales-intelligence platform: staff directories, hiring signals and contact data for vendors selling into NCAA athletic departments. Public pages show counts and roles only, never personal contact details. Site summary: https://gowhistle.io/llms.txt