# Communications & media relations staff in the Big 12

Big 12 athletic departments list 148 communications and media-relations staff positions across 15 of the 15 covered schools as of 3 Nov 2026 — 3% of the conference's 4,389 tracked positions, an average of 9.9 per department that has the function. Brigham Young University has the most (16). In the last 90 days Whistle detected 5 hires, 2 departures and 6 title changes in these roles.

_Data as of 3 Nov 2026._
Source: the official athletics staff directories of the 15 covered Big 12 schools, re-read on a rolling schedule; roles classified from published titles; changes from successive reads.
_Canonical URL: https://gowhistle.io/directory/big-12/roles/communications_

## Communications & media relations in the Big 12 at a glance

- **Conference:** [Big 12](https://gowhistle.io/directory/big-12) — NCAA Division I
- **Schools covered:** 15
- **Schools with communications & media relations staff:** 15 (100%)
- **Communications & media relations positions:** 148 (3% of 4,389 tracked positions)
- **Average per department with the function:** 9.9
- **Changes, last 90 days:** 5 hires · 2 departures · 6 title changes

## How many communications and media-relations staff does each Big 12 school have?

One row per covered department. "Positions" counts current (non-departed) staff whose classified role or published title places them in communications & media relations; changes are non-baseline hires, departures and title changes in those positions over the last 90 days, with same-day directory re-reads excluded.

| School | Division | Communications & media relations positions | All tracked positions | Hires (90d) | Departures (90d) | Title changes (90d) |
| --- | --- | ---: | ---: | ---: | ---: | ---: |
| [Brigham Young University](https://gowhistle.io/directory/school/byu) | Division I | 16 | 319 | 0 | 0 | 0 |
| [University of Utah](https://gowhistle.io/directory/school/utah) | Division I | 13 | 261 | 0 | 0 | 1 |
| [Oklahoma State University](https://gowhistle.io/directory/school/oklahomastate) | Division I | 12 | 348 | 0 | 0 | 0 |
| [University of Central Florida](https://gowhistle.io/directory/school/ucf) | Division I | 12 | 270 | 1 | 0 | 0 |
| [West Virginia University](https://gowhistle.io/directory/school/westvirginia) | Division I | 12 | 284 | 0 | 0 | 0 |
| [Baylor University](https://gowhistle.io/directory/school/baylor) | Division I | 11 | 289 | 0 | 1 | 0 |
| [University of Cincinnati](https://gowhistle.io/directory/school/cincinnati) | Division I | 11 | 285 | 0 | 0 | 0 |
| [University of Houston](https://gowhistle.io/directory/school/houston) | Division I | 10 | 233 | 3 | 0 | 2 |
| [Arizona State University](https://gowhistle.io/directory/school/arizonastate) | Division I | 9 | 354 | 0 | 0 | 3 |
| [Iowa State University](https://gowhistle.io/directory/school/iowastate) | Division I | 8 | 263 | 0 | 0 | 0 |
| [University of Colorado Boulder](https://gowhistle.io/directory/school/colorado) | Division I | 8 | 318 | 1 | 0 | 0 |
| [Kansas State University](https://gowhistle.io/directory/school/kansasstate) | Division I | 7 | 264 | 0 | 1 | 0 |
| [University of Kansas](https://gowhistle.io/directory/school/kansas) | Division I | 7 | 291 | 0 | 0 | 0 |
| [Texas Christian University](https://gowhistle.io/directory/school/tcu) | Division I | 6 | 290 | 0 | 0 | 0 |
| [Texas Tech University](https://gowhistle.io/directory/school/texastech) | Division I | 6 | 320 | 0 | 0 | 0 |

## Who sells to communications and media-relations staff?

Communications & media relations is the buying group for stats and live-data providers, media-relations software, broadcast and content-production vendors, creative-services tools. Typical titles in this group: Assistant AD for Athletic Communications; Director of Media Relations; Sports Information Director; Communications Assistant. Whistle customers filter these positions by conference, school, state and sport, see each person's name, title and contact details where the directory publishes them, and get an alert when one of the positions changes hands.

## Other staff functions in the Big 12

- [Ticketing in the Big 12](https://gowhistle.io/directory/big-12/roles/ticketing) — 91 positions at 14 schools
- [Marketing & fan experience in the Big 12](https://gowhistle.io/directory/big-12/roles/marketing) — 65 positions at 15 schools
- [Compliance in the Big 12](https://gowhistle.io/directory/big-12/roles/compliance) — 66 positions at 13 schools
- [Development & fundraising in the Big 12](https://gowhistle.io/directory/big-12/roles/development) — 165 positions at 15 schools
- [Facilities & event operations in the Big 12](https://gowhistle.io/directory/big-12/roles/facilities-event-ops) — 177 positions at 15 schools
- [Video & analytics in the Big 12](https://gowhistle.io/directory/big-12/roles/video) — 151 positions at 15 schools
- [Strength & conditioning in the Big 12](https://gowhistle.io/directory/big-12/roles/strength-conditioning) — 176 positions at 15 schools
- [Athletic training & sports medicine in the Big 12](https://gowhistle.io/directory/big-12/roles/athletic-training) — 348 positions at 15 schools
- [NIL & brand in the Big 12](https://gowhistle.io/directory/big-12/roles/nil) — 28 positions at 10 schools
- [Equipment in the Big 12](https://gowhistle.io/directory/big-12/roles/equipment) — 79 positions at 15 schools

## Communications & media relations in other conferences

- [Communications & media relations in the ACC](https://gowhistle.io/directory/acc/roles/communications) — 18 schools
- [Communications & media relations in the Lone Star](https://gowhistle.io/directory/lone-star/roles/communications) — 18 schools
- [Communications & media relations in the Big Ten](https://gowhistle.io/directory/big-ten/roles/communications) — 17 schools
- [Communications & media relations in the SEC](https://gowhistle.io/directory/sec/roles/communications) — 16 schools
- [Communications & media relations in the Northern Sun Intercollegiate](https://gowhistle.io/directory/northern-sun-intercollegiate/roles/communications) — 15 schools
- [Communications & media relations in the Rocky Mountain Athletic](https://gowhistle.io/directory/rocky-mountain-athletic/roles/communications) — 15 schools
- [Communications & media relations in the Atlantic 10](https://gowhistle.io/directory/atlantic-10/roles/communications) — 14 schools
- [Communications & media relations in the Big Sky](https://gowhistle.io/directory/big-sky/roles/communications) — 14 schools
- [Communications & media relations in the CAA](https://gowhistle.io/directory/caa/roles/communications) — 14 schools
- [Communications & media relations in the California Collegiate Athletic Association](https://gowhistle.io/directory/california-collegiate-athletic-association/roles/communications) — 14 schools
- [Communications & media relations in the Carolinas](https://gowhistle.io/directory/carolinas/roles/communications) — 14 schools
- [Communications & media relations in the Great Lakes Valley](https://gowhistle.io/directory/great-lakes-valley/roles/communications) — 14 schools

## Method

Positions are counted when the published job title matches the communications & media relations pattern (and not an exclusion such as student, intern or graduate assistant); the same rule produces the counts and the change tallies.

Change counts compare successive reads of each school's official directory; a school's first extraction and any day on which 25% or more of a roster appears or disappears at once (a re-read, not turnover) are excluded. This page is published when at least 3 covered Big 12 schools have the function and they list at least 10 positions between them; smaller combinations are kept out of search indexes.

## Frequently asked questions

**How many communications and media-relations staff work in the Big 12?**

148 current positions across 15 covered Big 12 athletic departments as of 3 Nov 2026; Brigham Young University lists the most (16).

**Which Big 12 school has the largest communications & media relations staff?**

Brigham Young University, with 16 communications and media-relations staff positions out of 319 tracked positions.

**How much turnover is there in Big 12 communications & media relations roles?**

13 changes in the last 90 days: 5 hires, 2 departures, 6 title changes, after excluding first reads and same-day re-reads.

**Where does this staff data come from?**

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at [gowhistle.io/remove-my-info](https://gowhistle.io/remove-my-info).

Selling to communications and media-relations staff in the Big 12? [Whistle](https://gowhistle.io/pricing) lists every one of these 148 positions with name and title, emails and phones where the directory publishes them, and an alert when one changes. Or [buy the conference as a one-time dataset](https://gowhistle.io/data).

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Whistle (Whistle Athletics) is a collegiate athletics sales-intelligence platform: staff directories, hiring signals and contact data for vendors selling into NCAA athletic departments. Public pages show counts and roles only, never personal contact details. Site summary: https://gowhistle.io/llms.txt