# Marketing & fan experience staff in the Big 12

Big 12 athletic departments list 65 marketing and fan-experience staff positions across 15 of the 15 covered schools as of 3 Nov 2026 — 1% of the conference's 4,389 tracked positions, an average of 4.3 per department that has the function. Baylor University has the most (6). In the last 90 days Whistle detected 0 hires, 2 departures and 2 title changes in these roles.

_Data as of 3 Nov 2026._
Source: the official athletics staff directories of the 15 covered Big 12 schools, re-read on a rolling schedule; roles classified from published titles; changes from successive reads.
_Canonical URL: https://gowhistle.io/directory/big-12/roles/marketing_

## Marketing & fan experience in the Big 12 at a glance

- **Conference:** [Big 12](https://gowhistle.io/directory/big-12) — NCAA Division I
- **Schools covered:** 15
- **Schools with marketing & fan experience staff:** 15 (100%)
- **Marketing & fan experience positions:** 65 (1% of 4,389 tracked positions)
- **Average per department with the function:** 4.3
- **Changes, last 90 days:** 0 hires · 2 departures · 2 title changes

## How many marketing and fan-experience staff does each Big 12 school have?

One row per covered department. "Positions" counts current (non-departed) staff whose classified role or published title places them in marketing & fan experience; changes are non-baseline hires, departures and title changes in those positions over the last 90 days, with same-day directory re-reads excluded.

| School | Division | Marketing & fan experience positions | All tracked positions | Hires (90d) | Departures (90d) | Title changes (90d) |
| --- | --- | ---: | ---: | ---: | ---: | ---: |
| [Baylor University](https://gowhistle.io/directory/school/baylor) | Division I | 6 | 289 | 0 | 0 | 0 |
| [Kansas State University](https://gowhistle.io/directory/school/kansasstate) | Division I | 6 | 264 | 0 | 0 | 0 |
| [Brigham Young University](https://gowhistle.io/directory/school/byu) | Division I | 5 | 319 | 0 | 0 | 0 |
| [Iowa State University](https://gowhistle.io/directory/school/iowastate) | Division I | 5 | 263 | 0 | 0 | 0 |
| [Texas Christian University](https://gowhistle.io/directory/school/tcu) | Division I | 5 | 290 | 0 | 0 | 0 |
| [Texas Tech University](https://gowhistle.io/directory/school/texastech) | Division I | 5 | 320 | 0 | 0 | 0 |
| [University of Cincinnati](https://gowhistle.io/directory/school/cincinnati) | Division I | 5 | 285 | 0 | 0 | 0 |
| [University of Houston](https://gowhistle.io/directory/school/houston) | Division I | 5 | 233 | 0 | 0 | 0 |
| [University of Kansas](https://gowhistle.io/directory/school/kansas) | Division I | 5 | 291 | 0 | 0 | 0 |
| [West Virginia University](https://gowhistle.io/directory/school/westvirginia) | Division I | 5 | 284 | 0 | 0 | 1 |
| [University of Colorado Boulder](https://gowhistle.io/directory/school/colorado) | Division I | 4 | 318 | 0 | 0 | 0 |
| [Oklahoma State University](https://gowhistle.io/directory/school/oklahomastate) | Division I | 3 | 348 | 0 | 2 | 0 |
| [University of Central Florida](https://gowhistle.io/directory/school/ucf) | Division I | 3 | 270 | 0 | 0 | 0 |
| [Arizona State University](https://gowhistle.io/directory/school/arizonastate) | Division I | 2 | 354 | 0 | 0 | 0 |
| [University of Utah](https://gowhistle.io/directory/school/utah) | Division I | 1 | 261 | 0 | 0 | 1 |

## Who sells to marketing and fan-experience staff?

Marketing & fan experience is the buying group for fan-engagement apps, game-presentation and video-board vendors, promotions agencies and marketing-automation platforms. Typical titles in this group: Director of Marketing; Assistant Director, Fan Engagement; Game Presentation Coordinator; Director of Promotions. Whistle customers filter these positions by conference, school, state and sport, see each person's name, title and contact details where the directory publishes them, and get an alert when one of the positions changes hands.

## Other staff functions in the Big 12

- [Ticketing in the Big 12](https://gowhistle.io/directory/big-12/roles/ticketing) — 91 positions at 14 schools
- [Communications & media relations in the Big 12](https://gowhistle.io/directory/big-12/roles/communications) — 148 positions at 15 schools
- [Compliance in the Big 12](https://gowhistle.io/directory/big-12/roles/compliance) — 66 positions at 13 schools
- [Development & fundraising in the Big 12](https://gowhistle.io/directory/big-12/roles/development) — 165 positions at 15 schools
- [Facilities & event operations in the Big 12](https://gowhistle.io/directory/big-12/roles/facilities-event-ops) — 177 positions at 15 schools
- [Video & analytics in the Big 12](https://gowhistle.io/directory/big-12/roles/video) — 151 positions at 15 schools
- [Strength & conditioning in the Big 12](https://gowhistle.io/directory/big-12/roles/strength-conditioning) — 176 positions at 15 schools
- [Athletic training & sports medicine in the Big 12](https://gowhistle.io/directory/big-12/roles/athletic-training) — 348 positions at 15 schools
- [NIL & brand in the Big 12](https://gowhistle.io/directory/big-12/roles/nil) — 28 positions at 10 schools
- [Equipment in the Big 12](https://gowhistle.io/directory/big-12/roles/equipment) — 79 positions at 15 schools

## Marketing & fan experience in other conferences

- [Marketing & fan experience in the ACC](https://gowhistle.io/directory/acc/roles/marketing) — 18 schools
- [Marketing & fan experience in the Big Ten](https://gowhistle.io/directory/big-ten/roles/marketing) — 18 schools
- [Marketing & fan experience in the SEC](https://gowhistle.io/directory/sec/roles/marketing) — 16 schools
- [Marketing & fan experience in the Big Sky](https://gowhistle.io/directory/big-sky/roles/marketing) — 14 schools
- [Marketing & fan experience in the AAC](https://gowhistle.io/directory/aac/roles/marketing) — 13 schools
- [Marketing & fan experience in the Atlantic 10](https://gowhistle.io/directory/atlantic-10/roles/marketing) — 13 schools
- [Marketing & fan experience in the CAA](https://gowhistle.io/directory/caa/roles/marketing) — 12 schools
- [Marketing & fan experience in the MAC](https://gowhistle.io/directory/mac/roles/marketing) — 12 schools
- [Marketing & fan experience in the Big East](https://gowhistle.io/directory/big-east/roles/marketing) — 11 schools
- [Marketing & fan experience in the MVC](https://gowhistle.io/directory/mvc/roles/marketing) — 11 schools
- [Marketing & fan experience in the Sun Belt](https://gowhistle.io/directory/sun-belt/roles/marketing) — 11 schools
- [Marketing & fan experience in the ASUN](https://gowhistle.io/directory/asun/roles/marketing) — 10 schools

## Method

Positions are counted when the published job title matches the marketing & fan experience pattern (and not an exclusion such as student, intern or graduate assistant); the same rule produces the counts and the change tallies.

Change counts compare successive reads of each school's official directory; a school's first extraction and any day on which 25% or more of a roster appears or disappears at once (a re-read, not turnover) are excluded. This page is published when at least 3 covered Big 12 schools have the function and they list at least 10 positions between them; smaller combinations are kept out of search indexes.

## Frequently asked questions

**How many marketing and fan-experience staff work in the Big 12?**

65 current positions across 15 covered Big 12 athletic departments as of 3 Nov 2026; Baylor University lists the most (6).

**Which Big 12 school has the largest marketing & fan experience staff?**

Baylor University, with 6 marketing and fan-experience staff positions out of 289 tracked positions.

**How much turnover is there in Big 12 marketing & fan experience roles?**

4 changes in the last 90 days: 0 hires, 2 departures, 2 title changes, after excluding first reads and same-day re-reads.

**Where does this staff data come from?**

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at [gowhistle.io/remove-my-info](https://gowhistle.io/remove-my-info).

Selling to marketing and fan-experience staff in the Big 12? [Whistle](https://gowhistle.io/pricing) lists every one of these 65 positions with name and title, emails and phones where the directory publishes them, and an alert when one changes. Or [buy the conference as a one-time dataset](https://gowhistle.io/data).

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Whistle (Whistle Athletics) is a collegiate athletics sales-intelligence platform: staff directories, hiring signals and contact data for vendors selling into NCAA athletic departments. Public pages show counts and roles only, never personal contact details. Site summary: https://gowhistle.io/llms.txt