# NIL & brand staff in the Big 12

Big 12 athletic departments list 28 NIL and athlete-brand staff positions across 10 of the 15 covered schools as of 3 Nov 2026 — 1% of the conference's 4,389 tracked positions, an average of 2.8 per department that has the function. Texas Christian University has the most (6). In the last 90 days Whistle detected 1 hire, 0 departures and 0 title changes in these roles.

_Data as of 3 Nov 2026._
Source: the official athletics staff directories of the 15 covered Big 12 schools, re-read on a rolling schedule; roles classified from published titles; changes from successive reads.
_Canonical URL: https://gowhistle.io/directory/big-12/roles/nil_

## NIL & brand in the Big 12 at a glance

- **Conference:** [Big 12](https://gowhistle.io/directory/big-12) — NCAA Division I
- **Schools covered:** 15
- **Schools with nil & brand staff:** 10 (67%)
- **NIL & brand positions:** 28 (1% of 4,389 tracked positions)
- **Average per department with the function:** 2.8
- **Changes, last 90 days:** 1 hires · 0 departures · 0 title changes

## How many NIL and athlete-brand staff does each Big 12 school have?

One row per covered department. "Positions" counts current (non-departed) staff whose classified role or published title places them in nil & brand; changes are non-baseline hires, departures and title changes in those positions over the last 90 days, with same-day directory re-reads excluded.

| School | Division | NIL & brand positions | All tracked positions | Hires (90d) | Departures (90d) | Title changes (90d) |
| --- | --- | ---: | ---: | ---: | ---: | ---: |
| [Texas Christian University](https://gowhistle.io/directory/school/tcu) | Division I | 6 | 290 | 0 | 0 | 0 |
| [University of Colorado Boulder](https://gowhistle.io/directory/school/colorado) | Division I | 5 | 318 | 0 | 0 | 0 |
| [Texas Tech University](https://gowhistle.io/directory/school/texastech) | Division I | 4 | 320 | 1 | 0 | 0 |
| [Iowa State University](https://gowhistle.io/directory/school/iowastate) | Division I | 3 | 263 | 0 | 0 | 0 |
| [Brigham Young University](https://gowhistle.io/directory/school/byu) | Division I | 2 | 319 | 0 | 0 | 0 |
| [Kansas State University](https://gowhistle.io/directory/school/kansasstate) | Division I | 2 | 264 | 0 | 0 | 0 |
| [University of Central Florida](https://gowhistle.io/directory/school/ucf) | Division I | 2 | 270 | 0 | 0 | 0 |
| [University of Utah](https://gowhistle.io/directory/school/utah) | Division I | 2 | 261 | 0 | 0 | 0 |
| [Arizona State University](https://gowhistle.io/directory/school/arizonastate) | Division I | 1 | 354 | 0 | 0 | 0 |
| [Oklahoma State University](https://gowhistle.io/directory/school/oklahomastate) | Division I | 1 | 348 | 0 | 0 | 0 |
| [Baylor University](https://gowhistle.io/directory/school/baylor) | Division I | 0 | 289 | 0 | 0 | 0 |
| [University of Cincinnati](https://gowhistle.io/directory/school/cincinnati) | Division I | 0 | 285 | 0 | 0 | 0 |
| [University of Houston](https://gowhistle.io/directory/school/houston) | Division I | 0 | 233 | 0 | 0 | 0 |
| [University of Kansas](https://gowhistle.io/directory/school/kansas) | Division I | 0 | 291 | 0 | 0 | 0 |
| [West Virginia University](https://gowhistle.io/directory/school/westvirginia) | Division I | 0 | 284 | 0 | 0 | 0 |

## Who sells to NIL and athlete-brand staff?

NIL & brand is the buying group for NIL marketplaces and collectives, disclosure and compliance software, brand-building and content agencies, financial-literacy providers. Typical titles in this group: Director of NIL Strategy; Assistant AD for NIL & Brand Development; NIL Coordinator. Whistle customers filter these positions by conference, school, state and sport, see each person's name, title and contact details where the directory publishes them, and get an alert when one of the positions changes hands.

## Other staff functions in the Big 12

- [Ticketing in the Big 12](https://gowhistle.io/directory/big-12/roles/ticketing) — 91 positions at 14 schools
- [Marketing & fan experience in the Big 12](https://gowhistle.io/directory/big-12/roles/marketing) — 65 positions at 15 schools
- [Communications & media relations in the Big 12](https://gowhistle.io/directory/big-12/roles/communications) — 148 positions at 15 schools
- [Compliance in the Big 12](https://gowhistle.io/directory/big-12/roles/compliance) — 66 positions at 13 schools
- [Development & fundraising in the Big 12](https://gowhistle.io/directory/big-12/roles/development) — 165 positions at 15 schools
- [Facilities & event operations in the Big 12](https://gowhistle.io/directory/big-12/roles/facilities-event-ops) — 177 positions at 15 schools
- [Video & analytics in the Big 12](https://gowhistle.io/directory/big-12/roles/video) — 151 positions at 15 schools
- [Strength & conditioning in the Big 12](https://gowhistle.io/directory/big-12/roles/strength-conditioning) — 176 positions at 15 schools
- [Athletic training & sports medicine in the Big 12](https://gowhistle.io/directory/big-12/roles/athletic-training) — 348 positions at 15 schools
- [Equipment in the Big 12](https://gowhistle.io/directory/big-12/roles/equipment) — 79 positions at 15 schools

## NIL & brand in other conferences

- [NIL & brand in the Big Ten](https://gowhistle.io/directory/big-ten/roles/nil) — 15 schools
- [NIL & brand in the ACC](https://gowhistle.io/directory/acc/roles/nil) — 14 schools
- [NIL & brand in the SEC](https://gowhistle.io/directory/sec/roles/nil) — 14 schools
- [NIL & brand in the AAC](https://gowhistle.io/directory/aac/roles/nil) — 8 schools
- [NIL & brand in the Pac-12](https://gowhistle.io/directory/pac-12/roles/nil) — 7 schools

## Method

Positions are counted when the published job title matches the nil & brand pattern (and not an exclusion such as student, intern or graduate assistant); the same rule produces the counts and the change tallies.

Change counts compare successive reads of each school's official directory; a school's first extraction and any day on which 25% or more of a roster appears or disappears at once (a re-read, not turnover) are excluded. This page is published when at least 3 covered Big 12 schools have the function and they list at least 10 positions between them; smaller combinations are kept out of search indexes.

## Frequently asked questions

**How many NIL and athlete-brand staff work in the Big 12?**

28 current positions across 10 covered Big 12 athletic departments as of 3 Nov 2026; Texas Christian University lists the most (6).

**Which Big 12 school has the largest nil & brand staff?**

Texas Christian University, with 6 NIL and athlete-brand staff positions out of 290 tracked positions.

**How much turnover is there in Big 12 nil & brand roles?**

1 change in the last 90 days: 1 hire, 0 departures, 0 title changes, after excluding first reads and same-day re-reads.

**Where does this staff data come from?**

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at [gowhistle.io/remove-my-info](https://gowhistle.io/remove-my-info).

Selling to NIL and athlete-brand staff in the Big 12? [Whistle](https://gowhistle.io/pricing) lists every one of these 28 positions with name and title, emails and phones where the directory publishes them, and an alert when one changes. Or [buy the conference as a one-time dataset](https://gowhistle.io/data).

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Whistle (Whistle Athletics) is a collegiate athletics sales-intelligence platform: staff directories, hiring signals and contact data for vendors selling into NCAA athletic departments. Public pages show counts and roles only, never personal contact details. Site summary: https://gowhistle.io/llms.txt