# Strength & conditioning staff in the Big 12

Big 12 athletic departments list 176 strength and conditioning staff positions across 15 of the 15 covered schools as of 3 Nov 2026 — 4% of the conference's 4,389 tracked positions, an average of 11.7 per department that has the function. Texas Christian University has the most (18). In the last 90 days Whistle detected 3 hires, 2 departures and 0 title changes in these roles.

_Data as of 3 Nov 2026._
Source: the official athletics staff directories of the 15 covered Big 12 schools, re-read on a rolling schedule; roles classified from published titles; changes from successive reads.
_Canonical URL: https://gowhistle.io/directory/big-12/roles/strength-conditioning_

## Strength & conditioning in the Big 12 at a glance

- **Conference:** [Big 12](https://gowhistle.io/directory/big-12) — NCAA Division I
- **Schools covered:** 15
- **Schools with strength & conditioning staff:** 15 (100%)
- **Strength & conditioning positions:** 176 (4% of 4,389 tracked positions)
- **Average per department with the function:** 11.7
- **Changes, last 90 days:** 3 hires · 2 departures · 0 title changes

## How many strength and conditioning staff does each Big 12 school have?

One row per covered department. "Positions" counts current (non-departed) staff whose classified role or published title places them in strength & conditioning; changes are non-baseline hires, departures and title changes in those positions over the last 90 days, with same-day directory re-reads excluded.

| School | Division | Strength & conditioning positions | All tracked positions | Hires (90d) | Departures (90d) | Title changes (90d) |
| --- | --- | ---: | ---: | ---: | ---: | ---: |
| [Texas Christian University](https://gowhistle.io/directory/school/tcu) | Division I | 18 | 290 | 0 | 0 | 0 |
| [Arizona State University](https://gowhistle.io/directory/school/arizonastate) | Division I | 15 | 354 | 0 | 0 | 0 |
| [Oklahoma State University](https://gowhistle.io/directory/school/oklahomastate) | Division I | 15 | 348 | 1 | 0 | 0 |
| [University of Kansas](https://gowhistle.io/directory/school/kansas) | Division I | 15 | 291 | 1 | 0 | 0 |
| [Texas Tech University](https://gowhistle.io/directory/school/texastech) | Division I | 14 | 320 | 0 | 0 | 0 |
| [University of Cincinnati](https://gowhistle.io/directory/school/cincinnati) | Division I | 12 | 285 | 0 | 0 | 0 |
| [University of Utah](https://gowhistle.io/directory/school/utah) | Division I | 12 | 261 | 0 | 0 | 0 |
| [West Virginia University](https://gowhistle.io/directory/school/westvirginia) | Division I | 12 | 284 | 0 | 0 | 0 |
| [Iowa State University](https://gowhistle.io/directory/school/iowastate) | Division I | 11 | 263 | 0 | 0 | 0 |
| [University of Houston](https://gowhistle.io/directory/school/houston) | Division I | 11 | 233 | 1 | 0 | 0 |
| [Brigham Young University](https://gowhistle.io/directory/school/byu) | Division I | 10 | 319 | 0 | 0 | 0 |
| [University of Colorado Boulder](https://gowhistle.io/directory/school/colorado) | Division I | 10 | 318 | 0 | 0 | 0 |
| [Kansas State University](https://gowhistle.io/directory/school/kansasstate) | Division I | 9 | 264 | 0 | 1 | 0 |
| [University of Central Florida](https://gowhistle.io/directory/school/ucf) | Division I | 9 | 270 | 0 | 0 | 0 |
| [Baylor University](https://gowhistle.io/directory/school/baylor) | Division I | 3 | 289 | 0 | 1 | 0 |

## Who sells to strength and conditioning staff?

Strength & conditioning is the buying group for weight-room equipment, force plates and velocity-based-training systems, athlete-monitoring and GPS platforms, nutrition suppliers. Typical titles in this group: Director of Strength & Conditioning; Assistant Strength Coach; Head Olympic Sports Strength Coach. Whistle customers filter these positions by conference, school, state and sport, see each person's name, title and contact details where the directory publishes them, and get an alert when one of the positions changes hands.

## Other staff functions in the Big 12

- [Ticketing in the Big 12](https://gowhistle.io/directory/big-12/roles/ticketing) — 91 positions at 14 schools
- [Marketing & fan experience in the Big 12](https://gowhistle.io/directory/big-12/roles/marketing) — 65 positions at 15 schools
- [Communications & media relations in the Big 12](https://gowhistle.io/directory/big-12/roles/communications) — 148 positions at 15 schools
- [Compliance in the Big 12](https://gowhistle.io/directory/big-12/roles/compliance) — 66 positions at 13 schools
- [Development & fundraising in the Big 12](https://gowhistle.io/directory/big-12/roles/development) — 165 positions at 15 schools
- [Facilities & event operations in the Big 12](https://gowhistle.io/directory/big-12/roles/facilities-event-ops) — 177 positions at 15 schools
- [Video & analytics in the Big 12](https://gowhistle.io/directory/big-12/roles/video) — 151 positions at 15 schools
- [Athletic training & sports medicine in the Big 12](https://gowhistle.io/directory/big-12/roles/athletic-training) — 348 positions at 15 schools
- [NIL & brand in the Big 12](https://gowhistle.io/directory/big-12/roles/nil) — 28 positions at 10 schools
- [Equipment in the Big 12](https://gowhistle.io/directory/big-12/roles/equipment) — 79 positions at 15 schools

## Strength & conditioning in other conferences

- [Strength & conditioning in the ACC](https://gowhistle.io/directory/acc/roles/strength-conditioning) — 18 schools
- [Strength & conditioning in the Big Ten](https://gowhistle.io/directory/big-ten/roles/strength-conditioning) — 18 schools
- [Strength & conditioning in the Lone Star](https://gowhistle.io/directory/lone-star/roles/strength-conditioning) — 16 schools
- [Strength & conditioning in the SEC](https://gowhistle.io/directory/sec/roles/strength-conditioning) — 16 schools
- [Strength & conditioning in the Carolinas](https://gowhistle.io/directory/carolinas/roles/strength-conditioning) — 15 schools
- [Strength & conditioning in the Great Lakes Valley](https://gowhistle.io/directory/great-lakes-valley/roles/strength-conditioning) — 15 schools
- [Strength & conditioning in the Atlantic 10](https://gowhistle.io/directory/atlantic-10/roles/strength-conditioning) — 14 schools
- [Strength & conditioning in the Big Sky](https://gowhistle.io/directory/big-sky/roles/strength-conditioning) — 14 schools
- [Strength & conditioning in the CAA](https://gowhistle.io/directory/caa/roles/strength-conditioning) — 14 schools
- [Strength & conditioning in the California Collegiate Athletic Association](https://gowhistle.io/directory/california-collegiate-athletic-association/roles/strength-conditioning) — 14 schools
- [Strength & conditioning in the Northern Sun Intercollegiate](https://gowhistle.io/directory/northern-sun-intercollegiate/roles/strength-conditioning) — 14 schools
- [Strength & conditioning in the AAC](https://gowhistle.io/directory/aac/roles/strength-conditioning) — 13 schools

## Method

Positions are counted from each person's published job title, classified into Whistle's role vocabulary (shared/staff-roles.ts); this group is the "strength_conditioning" role.

Change counts compare successive reads of each school's official directory; a school's first extraction and any day on which 25% or more of a roster appears or disappears at once (a re-read, not turnover) are excluded. This page is published when at least 3 covered Big 12 schools have the function and they list at least 10 positions between them; smaller combinations are kept out of search indexes.

## Frequently asked questions

**How many strength and conditioning staff work in the Big 12?**

176 current positions across 15 covered Big 12 athletic departments as of 3 Nov 2026; Texas Christian University lists the most (18).

**Which Big 12 school has the largest strength & conditioning staff?**

Texas Christian University, with 18 strength and conditioning staff positions out of 290 tracked positions.

**How much turnover is there in Big 12 strength & conditioning roles?**

5 changes in the last 90 days: 3 hires, 2 departures, 0 title changes, after excluding first reads and same-day re-reads.

**Where does this staff data come from?**

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at [gowhistle.io/remove-my-info](https://gowhistle.io/remove-my-info).

Selling to strength and conditioning staff in the Big 12? [Whistle](https://gowhistle.io/pricing) lists every one of these 176 positions with name and title, emails and phones where the directory publishes them, and an alert when one changes. Or [buy the conference as a one-time dataset](https://gowhistle.io/data).

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Whistle (Whistle Athletics) is a collegiate athletics sales-intelligence platform: staff directories, hiring signals and contact data for vendors selling into NCAA athletic departments. Public pages show counts and roles only, never personal contact details. Site summary: https://gowhistle.io/llms.txt