# Video & analytics staff in the Big 12

Big 12 athletic departments list 151 video and analytics staff positions across 15 of the 15 covered schools as of 3 Nov 2026 — 3% of the conference's 4,389 tracked positions, an average of 10.1 per department that has the function. University of Colorado Boulder has the most (18). In the last 90 days Whistle detected 1 hire, 4 departures and 3 title changes in these roles.

_Data as of 3 Nov 2026._
Source: the official athletics staff directories of the 15 covered Big 12 schools, re-read on a rolling schedule; roles classified from published titles; changes from successive reads.
_Canonical URL: https://gowhistle.io/directory/big-12/roles/video_

## Video & analytics in the Big 12 at a glance

- **Conference:** [Big 12](https://gowhistle.io/directory/big-12) — NCAA Division I
- **Schools covered:** 15
- **Schools with video & analytics staff:** 15 (100%)
- **Video & analytics positions:** 151 (3% of 4,389 tracked positions)
- **Average per department with the function:** 10.1
- **Changes, last 90 days:** 1 hires · 4 departures · 3 title changes

## How many video and analytics staff does each Big 12 school have?

One row per covered department. "Positions" counts current (non-departed) staff whose classified role or published title places them in video & analytics; changes are non-baseline hires, departures and title changes in those positions over the last 90 days, with same-day directory re-reads excluded.

| School | Division | Video & analytics positions | All tracked positions | Hires (90d) | Departures (90d) | Title changes (90d) |
| --- | --- | ---: | ---: | ---: | ---: | ---: |
| [University of Colorado Boulder](https://gowhistle.io/directory/school/colorado) | Division I | 18 | 318 | 0 | 0 | 1 |
| [Arizona State University](https://gowhistle.io/directory/school/arizonastate) | Division I | 16 | 354 | 0 | 2 | 1 |
| [University of Utah](https://gowhistle.io/directory/school/utah) | Division I | 14 | 261 | 0 | 0 | 0 |
| [West Virginia University](https://gowhistle.io/directory/school/westvirginia) | Division I | 14 | 284 | 0 | 0 | 0 |
| [Kansas State University](https://gowhistle.io/directory/school/kansasstate) | Division I | 13 | 264 | 0 | 1 | 0 |
| [University of Central Florida](https://gowhistle.io/directory/school/ucf) | Division I | 12 | 270 | 0 | 0 | 1 |
| [Oklahoma State University](https://gowhistle.io/directory/school/oklahomastate) | Division I | 11 | 348 | 1 | 1 | 0 |
| [Brigham Young University](https://gowhistle.io/directory/school/byu) | Division I | 10 | 319 | 0 | 0 | 0 |
| [University of Houston](https://gowhistle.io/directory/school/houston) | Division I | 8 | 233 | 0 | 0 | 0 |
| [Baylor University](https://gowhistle.io/directory/school/baylor) | Division I | 7 | 289 | 0 | 0 | 0 |
| [University of Kansas](https://gowhistle.io/directory/school/kansas) | Division I | 7 | 291 | 0 | 0 | 0 |
| [Iowa State University](https://gowhistle.io/directory/school/iowastate) | Division I | 6 | 263 | 0 | 0 | 0 |
| [Texas Tech University](https://gowhistle.io/directory/school/texastech) | Division I | 6 | 320 | 0 | 0 | 0 |
| [University of Cincinnati](https://gowhistle.io/directory/school/cincinnati) | Division I | 6 | 285 | 0 | 0 | 0 |
| [Texas Christian University](https://gowhistle.io/directory/school/tcu) | Division I | 3 | 290 | 0 | 0 | 0 |

## Who sells to video and analytics staff?

Video & analytics is the buying group for video-analysis and film-exchange platforms, camera systems, performance-analytics and data-science tools. Typical titles in this group: Director of Video Operations; Video Coordinator; Football Analyst; Director of Analytics. Whistle customers filter these positions by conference, school, state and sport, see each person's name, title and contact details where the directory publishes them, and get an alert when one of the positions changes hands.

## Other staff functions in the Big 12

- [Ticketing in the Big 12](https://gowhistle.io/directory/big-12/roles/ticketing) — 91 positions at 14 schools
- [Marketing & fan experience in the Big 12](https://gowhistle.io/directory/big-12/roles/marketing) — 65 positions at 15 schools
- [Communications & media relations in the Big 12](https://gowhistle.io/directory/big-12/roles/communications) — 148 positions at 15 schools
- [Compliance in the Big 12](https://gowhistle.io/directory/big-12/roles/compliance) — 66 positions at 13 schools
- [Development & fundraising in the Big 12](https://gowhistle.io/directory/big-12/roles/development) — 165 positions at 15 schools
- [Facilities & event operations in the Big 12](https://gowhistle.io/directory/big-12/roles/facilities-event-ops) — 177 positions at 15 schools
- [Strength & conditioning in the Big 12](https://gowhistle.io/directory/big-12/roles/strength-conditioning) — 176 positions at 15 schools
- [Athletic training & sports medicine in the Big 12](https://gowhistle.io/directory/big-12/roles/athletic-training) — 348 positions at 15 schools
- [NIL & brand in the Big 12](https://gowhistle.io/directory/big-12/roles/nil) — 28 positions at 10 schools
- [Equipment in the Big 12](https://gowhistle.io/directory/big-12/roles/equipment) — 79 positions at 15 schools

## Video & analytics in other conferences

- [Video & analytics in the ACC](https://gowhistle.io/directory/acc/roles/video) — 18 schools
- [Video & analytics in the Big Ten](https://gowhistle.io/directory/big-ten/roles/video) — 18 schools
- [Video & analytics in the SEC](https://gowhistle.io/directory/sec/roles/video) — 16 schools
- [Video & analytics in the AAC](https://gowhistle.io/directory/aac/roles/video) — 13 schools
- [Video & analytics in the Big Sky](https://gowhistle.io/directory/big-sky/roles/video) — 13 schools
- [Video & analytics in the CAA](https://gowhistle.io/directory/caa/roles/video) — 13 schools
- [Video & analytics in the Sun Belt](https://gowhistle.io/directory/sun-belt/roles/video) — 13 schools
- [Video & analytics in the Atlantic 10](https://gowhistle.io/directory/atlantic-10/roles/video) — 11 schools
- [Video & analytics in the MVC](https://gowhistle.io/directory/mvc/roles/video) — 11 schools
- [Video & analytics in the Southland](https://gowhistle.io/directory/southland/roles/video) — 11 schools
- [Video & analytics in the Big East](https://gowhistle.io/directory/big-east/roles/video) — 10 schools
- [Video & analytics in the Conference USA](https://gowhistle.io/directory/conference-usa/roles/video) — 10 schools

## Method

Positions are counted from each person's published job title, classified into Whistle's role vocabulary (shared/staff-roles.ts); this group is the "video" role.

Change counts compare successive reads of each school's official directory; a school's first extraction and any day on which 25% or more of a roster appears or disappears at once (a re-read, not turnover) are excluded. This page is published when at least 3 covered Big 12 schools have the function and they list at least 10 positions between them; smaller combinations are kept out of search indexes.

## Frequently asked questions

**How many video and analytics staff work in the Big 12?**

151 current positions across 15 covered Big 12 athletic departments as of 3 Nov 2026; University of Colorado Boulder lists the most (18).

**Which Big 12 school has the largest video & analytics staff?**

University of Colorado Boulder, with 18 video and analytics staff positions out of 318 tracked positions.

**How much turnover is there in Big 12 video & analytics roles?**

8 changes in the last 90 days: 1 hire, 4 departures, 3 title changes, after excluding first reads and same-day re-reads.

**Where does this staff data come from?**

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at [gowhistle.io/remove-my-info](https://gowhistle.io/remove-my-info).

Selling to video and analytics staff in the Big 12? [Whistle](https://gowhistle.io/pricing) lists every one of these 151 positions with name and title, emails and phones where the directory publishes them, and an alert when one changes. Or [buy the conference as a one-time dataset](https://gowhistle.io/data).

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Whistle (Whistle Athletics) is a collegiate athletics sales-intelligence platform: staff directories, hiring signals and contact data for vendors selling into NCAA athletic departments. Public pages show counts and roles only, never personal contact details. Site summary: https://gowhistle.io/llms.txt