# Marketing & fan experience staff in the MAC

MAC athletic departments list 28 marketing and fan-experience staff positions across 12 of the 13 covered schools as of 3 Nov 2026 — 1% of the conference's 1,990 tracked positions, an average of 2.3 per department that has the function. University of Massachusetts Amherst has the most (5). In the last 90 days Whistle detected 3 hires, 1 departure and 1 title change in these roles.

_Data as of 3 Nov 2026._
Source: the official athletics staff directories of the 13 covered MAC schools, re-read on a rolling schedule; roles classified from published titles; changes from successive reads.
_Canonical URL: https://gowhistle.io/directory/mac/roles/marketing_

## Marketing & fan experience in the MAC at a glance

- **Conference:** [MAC](https://gowhistle.io/directory/mac) — NCAA Division I
- **Schools covered:** 13
- **Schools with marketing & fan experience staff:** 12 (92%)
- **Marketing & fan experience positions:** 28 (1% of 1,990 tracked positions)
- **Average per department with the function:** 2.3
- **Changes, last 90 days:** 3 hires · 1 departures · 1 title changes

## How many marketing and fan-experience staff does each MAC school have?

One row per covered department. "Positions" counts current (non-departed) staff whose classified role or published title places them in marketing & fan experience; changes are non-baseline hires, departures and title changes in those positions over the last 90 days, with same-day directory re-reads excluded.

| School | Division | Marketing & fan experience positions | All tracked positions | Hires (90d) | Departures (90d) | Title changes (90d) |
| --- | --- | ---: | ---: | ---: | ---: | ---: |
| [University of Massachusetts Amherst](https://gowhistle.io/directory/school/umass) | Division I | 5 | 189 | 1 | 0 | 0 |
| [Ohio University](https://gowhistle.io/directory/school/ohio) | Division I | 3 | 149 | 0 | 0 | 0 |
| [University at Buffalo](https://gowhistle.io/directory/school/buffalo) | Division I | 3 | 160 | 0 | 0 | 0 |
| [University of Toledo](https://gowhistle.io/directory/school/toledo) | Division I | 3 | 148 | 0 | 0 | 0 |
| [Ball State University](https://gowhistle.io/directory/school/ballstate) | Division I | 2 | 163 | 0 | 0 | 0 |
| [Bowling Green State University](https://gowhistle.io/directory/school/bowlinggreen) | Division I | 2 | 144 | 0 | 0 | 0 |
| [Eastern Michigan University](https://gowhistle.io/directory/school/easternmichigan) | Division I | 2 | 164 | 1 | 0 | 0 |
| [Kent State University](https://gowhistle.io/directory/school/kentstate) | Division I | 2 | 151 | 1 | 0 | 1 |
| [University of Akron](https://gowhistle.io/directory/school/akron) | Division I | 2 | 130 | 0 | 0 | 0 |
| [Western Michigan University](https://gowhistle.io/directory/school/westernmichigan) | Division I | 2 | 158 | 0 | 1 | 0 |
| [Central Michigan University](https://gowhistle.io/directory/school/centralmichigan) | Division I | 1 | 151 | 0 | 0 | 0 |
| [Miami University](https://gowhistle.io/directory/school/miamioh) | Division I | 1 | 150 | 0 | 0 | 0 |
| [Northern Illinois University](https://gowhistle.io/directory/school/northernillinois) | Division I | 0 | 133 | 0 | 0 | 0 |

## Who sells to marketing and fan-experience staff?

Marketing & fan experience is the buying group for fan-engagement apps, game-presentation and video-board vendors, promotions agencies and marketing-automation platforms. Typical titles in this group: Director of Marketing; Assistant Director, Fan Engagement; Game Presentation Coordinator; Director of Promotions. Whistle customers filter these positions by conference, school, state and sport, see each person's name, title and contact details where the directory publishes them, and get an alert when one of the positions changes hands.

## Other staff functions in the MAC

- [Ticketing in the MAC](https://gowhistle.io/directory/mac/roles/ticketing) — 34 positions at 12 schools
- [Communications & media relations in the MAC](https://gowhistle.io/directory/mac/roles/communications) — 40 positions at 13 schools
- [Compliance in the MAC](https://gowhistle.io/directory/mac/roles/compliance) — 28 positions at 13 schools
- [Development & fundraising in the MAC](https://gowhistle.io/directory/mac/roles/development) — 48 positions at 13 schools
- [Facilities & event operations in the MAC](https://gowhistle.io/directory/mac/roles/facilities-event-ops) — 54 positions at 12 schools
- [Video & analytics in the MAC](https://gowhistle.io/directory/mac/roles/video) — 53 positions at 10 schools
- [Strength & conditioning in the MAC](https://gowhistle.io/directory/mac/roles/strength-conditioning) — 81 positions at 13 schools
- [Athletic training & sports medicine in the MAC](https://gowhistle.io/directory/mac/roles/athletic-training) — 182 positions at 12 schools
- [Equipment in the MAC](https://gowhistle.io/directory/mac/roles/equipment) — 40 positions at 13 schools

## Marketing & fan experience in other conferences

- [Marketing & fan experience in the ACC](https://gowhistle.io/directory/acc/roles/marketing) — 18 schools
- [Marketing & fan experience in the Big Ten](https://gowhistle.io/directory/big-ten/roles/marketing) — 18 schools
- [Marketing & fan experience in the SEC](https://gowhistle.io/directory/sec/roles/marketing) — 16 schools
- [Marketing & fan experience in the Big 12](https://gowhistle.io/directory/big-12/roles/marketing) — 15 schools
- [Marketing & fan experience in the Big Sky](https://gowhistle.io/directory/big-sky/roles/marketing) — 14 schools
- [Marketing & fan experience in the AAC](https://gowhistle.io/directory/aac/roles/marketing) — 13 schools
- [Marketing & fan experience in the Atlantic 10](https://gowhistle.io/directory/atlantic-10/roles/marketing) — 13 schools
- [Marketing & fan experience in the CAA](https://gowhistle.io/directory/caa/roles/marketing) — 12 schools
- [Marketing & fan experience in the Big East](https://gowhistle.io/directory/big-east/roles/marketing) — 11 schools
- [Marketing & fan experience in the MVC](https://gowhistle.io/directory/mvc/roles/marketing) — 11 schools
- [Marketing & fan experience in the Sun Belt](https://gowhistle.io/directory/sun-belt/roles/marketing) — 11 schools
- [Marketing & fan experience in the ASUN](https://gowhistle.io/directory/asun/roles/marketing) — 10 schools

## Method

Positions are counted when the published job title matches the marketing & fan experience pattern (and not an exclusion such as student, intern or graduate assistant); the same rule produces the counts and the change tallies.

Change counts compare successive reads of each school's official directory; a school's first extraction and any day on which 25% or more of a roster appears or disappears at once (a re-read, not turnover) are excluded. This page is published when at least 3 covered MAC schools have the function and they list at least 10 positions between them; smaller combinations are kept out of search indexes.

## Frequently asked questions

**How many marketing and fan-experience staff work in the MAC?**

28 current positions across 12 covered MAC athletic departments as of 3 Nov 2026; University of Massachusetts Amherst lists the most (5).

**Which MAC school has the largest marketing & fan experience staff?**

University of Massachusetts Amherst, with 5 marketing and fan-experience staff positions out of 189 tracked positions.

**How much turnover is there in MAC marketing & fan experience roles?**

5 changes in the last 90 days: 3 hires, 1 departure, 1 title change, after excluding first reads and same-day re-reads.

**Where does this staff data come from?**

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at [gowhistle.io/remove-my-info](https://gowhistle.io/remove-my-info).

Selling to marketing and fan-experience staff in the MAC? [Whistle](https://gowhistle.io/pricing) lists every one of these 28 positions with name and title, emails and phones where the directory publishes them, and an alert when one changes. Or [buy the conference as a one-time dataset](https://gowhistle.io/data).

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Whistle (Whistle Athletics) is a collegiate athletics sales-intelligence platform: staff directories, hiring signals and contact data for vendors selling into NCAA athletic departments. Public pages show counts and roles only, never personal contact details. Site summary: https://gowhistle.io/llms.txt