# NIL & brand staff in the SEC

SEC athletic departments list 53 NIL and athlete-brand staff positions across 14 of the 16 covered schools as of 3 Nov 2026 — 1% of the conference's 5,764 tracked positions, an average of 3.8 per department that has the function. University of Tennessee has the most (9). In the last 90 days Whistle detected 2 hires, 2 departures and 5 title changes in these roles.

_Data as of 3 Nov 2026._
Source: the official athletics staff directories of the 16 covered SEC schools, re-read on a rolling schedule; roles classified from published titles; changes from successive reads.
_Canonical URL: https://gowhistle.io/directory/sec/roles/nil_

## NIL & brand in the SEC at a glance

- **Conference:** [SEC](https://gowhistle.io/directory/sec) — NCAA Division I
- **Schools covered:** 16
- **Schools with nil & brand staff:** 14 (88%)
- **NIL & brand positions:** 53 (1% of 5,764 tracked positions)
- **Average per department with the function:** 3.8
- **Changes, last 90 days:** 2 hires · 2 departures · 5 title changes

## How many NIL and athlete-brand staff does each SEC school have?

One row per covered department. "Positions" counts current (non-departed) staff whose classified role or published title places them in nil & brand; changes are non-baseline hires, departures and title changes in those positions over the last 90 days, with same-day directory re-reads excluded.

| School | Division | NIL & brand positions | All tracked positions | Hires (90d) | Departures (90d) | Title changes (90d) |
| --- | --- | ---: | ---: | ---: | ---: | ---: |
| [University of Tennessee](https://gowhistle.io/directory/school/tennessee) | Division I | 9 | 456 | 1 | 0 | 2 |
| [University of Oklahoma](https://gowhistle.io/directory/school/oklahoma) | Division I | 8 | 373 | 0 | 2 | 3 |
| [Texas A&M University](https://gowhistle.io/directory/school/texasam) | Division I | 7 | 369 | 0 | 0 | 0 |
| [Auburn University](https://gowhistle.io/directory/school/auburn) | Division I | 6 | 414 | 0 | 0 | 0 |
| [Louisiana State University](https://gowhistle.io/directory/school/lsu) | Division I | 4 | 378 | 0 | 0 | 0 |
| [University of Alabama](https://gowhistle.io/directory/school/alabama) | Division I | 4 | 399 | 0 | 0 | 0 |
| [University of Florida](https://gowhistle.io/directory/school/florida) | Division I | 3 | 472 | 1 | 0 | 0 |
| [University of South Carolina](https://gowhistle.io/directory/school/southcarolina) | Division I | 3 | 338 | 0 | 0 | 0 |
| [University of Arkansas](https://gowhistle.io/directory/school/arkansas) | Division I | 2 | 250 | 0 | 0 | 0 |
| [University of Georgia](https://gowhistle.io/directory/school/georgia) | Division I | 2 | 404 | 0 | 0 | 0 |
| [University of Missouri](https://gowhistle.io/directory/school/missouri) | Division I | 2 | 326 | 0 | 0 | 0 |
| [Mississippi State University](https://gowhistle.io/directory/school/mississippistate) | Division I | 1 | 311 | 0 | 0 | 0 |
| [University of Kentucky](https://gowhistle.io/directory/school/kentucky) | Division I | 1 | 275 | 0 | 0 | 0 |
| [Vanderbilt University](https://gowhistle.io/directory/school/vanderbilt) | Division I | 1 | 267 | 0 | 0 | 0 |
| [University of Mississippi](https://gowhistle.io/directory/school/olemiss) | Division I | 0 | 321 | 0 | 0 | 0 |
| [University of Texas at Austin](https://gowhistle.io/directory/school/texas) | Division I | 0 | 411 | 0 | 0 | 0 |

## Who sells to NIL and athlete-brand staff?

NIL & brand is the buying group for NIL marketplaces and collectives, disclosure and compliance software, brand-building and content agencies, financial-literacy providers. Typical titles in this group: Director of NIL Strategy; Assistant AD for NIL & Brand Development; NIL Coordinator. Whistle customers filter these positions by conference, school, state and sport, see each person's name, title and contact details where the directory publishes them, and get an alert when one of the positions changes hands.

## Other staff functions in the SEC

- [Ticketing in the SEC](https://gowhistle.io/directory/sec/roles/ticketing) — 121 positions at 15 schools
- [Marketing & fan experience in the SEC](https://gowhistle.io/directory/sec/roles/marketing) — 111 positions at 16 schools
- [Communications & media relations in the SEC](https://gowhistle.io/directory/sec/roles/communications) — 195 positions at 16 schools
- [Compliance in the SEC](https://gowhistle.io/directory/sec/roles/compliance) — 74 positions at 16 schools
- [Development & fundraising in the SEC](https://gowhistle.io/directory/sec/roles/development) — 197 positions at 16 schools
- [Facilities & event operations in the SEC](https://gowhistle.io/directory/sec/roles/facilities-event-ops) — 314 positions at 16 schools
- [Video & analytics in the SEC](https://gowhistle.io/directory/sec/roles/video) — 270 positions at 16 schools
- [Strength & conditioning in the SEC](https://gowhistle.io/directory/sec/roles/strength-conditioning) — 196 positions at 16 schools
- [Athletic training & sports medicine in the SEC](https://gowhistle.io/directory/sec/roles/athletic-training) — 336 positions at 16 schools
- [Equipment in the SEC](https://gowhistle.io/directory/sec/roles/equipment) — 82 positions at 16 schools

## NIL & brand in other conferences

- [NIL & brand in the Big Ten](https://gowhistle.io/directory/big-ten/roles/nil) — 15 schools
- [NIL & brand in the ACC](https://gowhistle.io/directory/acc/roles/nil) — 14 schools
- [NIL & brand in the Big 12](https://gowhistle.io/directory/big-12/roles/nil) — 10 schools
- [NIL & brand in the AAC](https://gowhistle.io/directory/aac/roles/nil) — 8 schools
- [NIL & brand in the Pac-12](https://gowhistle.io/directory/pac-12/roles/nil) — 7 schools

## Method

Positions are counted when the published job title matches the nil & brand pattern (and not an exclusion such as student, intern or graduate assistant); the same rule produces the counts and the change tallies.

Change counts compare successive reads of each school's official directory; a school's first extraction and any day on which 25% or more of a roster appears or disappears at once (a re-read, not turnover) are excluded. This page is published when at least 3 covered SEC schools have the function and they list at least 10 positions between them; smaller combinations are kept out of search indexes.

## Frequently asked questions

**How many NIL and athlete-brand staff work in the SEC?**

53 current positions across 14 covered SEC athletic departments as of 3 Nov 2026; University of Tennessee lists the most (9).

**Which SEC school has the largest nil & brand staff?**

University of Tennessee, with 9 NIL and athlete-brand staff positions out of 456 tracked positions.

**How much turnover is there in SEC nil & brand roles?**

9 changes in the last 90 days: 2 hires, 2 departures, 5 title changes, after excluding first reads and same-day re-reads.

**Where does this staff data come from?**

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at [gowhistle.io/remove-my-info](https://gowhistle.io/remove-my-info).

Selling to NIL and athlete-brand staff in the SEC? [Whistle](https://gowhistle.io/pricing) lists every one of these 53 positions with name and title, emails and phones where the directory publishes them, and an alert when one changes. Or [buy the conference as a one-time dataset](https://gowhistle.io/data).

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Whistle (Whistle Athletics) is a collegiate athletics sales-intelligence platform: staff directories, hiring signals and contact data for vendors selling into NCAA athletic departments. Public pages show counts and roles only, never personal contact details. Site summary: https://gowhistle.io/llms.txt