# Which Big 12 schools use Learfield? 9 of the 15 Big 12 athletic departments covered by Whistle (60%) use Learfield, the multimedia rights holder (Sports Properties, Varsity Network), as of 4 Nov 2026: Iowa State University, Kansas State University, Oklahoma State University, Texas Christian University, Texas Tech University, University of Colorado Boulder and 3 more. Across all 1,085 covered NCAA departments, 153 use Learfield (14%), so the Big 12 is above the national adoption rate. Among multimedia rights vendors detected in the Big 12, Learfield ranks No. 1 of 2. _Data as of 4 Nov 2026._ Source: automated detection on each Big 12 department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 15 covered Big 12 schools, 1,085 covered NCAA schools in total. _Canonical URL: https://gowhistle.io/technology/learfield/big-12_ ## Learfield in the Big 12 at a glance - **Vendor:** [Learfield](https://gowhistle.io/technology/learfield) — Multimedia rights holder (Sports Properties, Varsity Network) - **Category:** Multimedia rights - **Conference:** [Big 12](https://gowhistle.io/directory/big-12) - **Big 12 schools using it:** 9 of 15 covered (60%) - **All NCAA schools using it:** 153 of 1,085 covered (14%) - **Rank among multimedia rights vendors in the Big 12:** No. 1 of 2 ## Which Big 12 schools use Learfield? | School | Division | Location | Tracked staff positions | Directory last read | | --- | --- | --- | ---: | --- | | [Iowa State University](https://gowhistle.io/directory/school/iowastate) | Division I | Ames, Iowa | 263 | 2026-11-01 | | [Kansas State University](https://gowhistle.io/directory/school/kansasstate) | Division I | Manhattan, Kansas | 264 | 2026-11-03 | | [Oklahoma State University](https://gowhistle.io/directory/school/oklahomastate) | Division I | Stillwater, Oklahoma | 348 | 2026-11-01 | | [Texas Christian University](https://gowhistle.io/directory/school/tcu) | Division I | Fort Worth, Texas | 290 | 2026-10-25 | | [Texas Tech University](https://gowhistle.io/directory/school/texastech) | Division I | Lubbock, Texas | 320 | 2026-11-03 | | [University of Colorado Boulder](https://gowhistle.io/directory/school/colorado) | Division I | Boulder, Colorado | 318 | 2026-10-31 | | [University of Houston](https://gowhistle.io/directory/school/houston) | Division I | Houston, Texas | 233 | 2026-11-01 | | [University of Kansas](https://gowhistle.io/directory/school/kansas) | Division I | Lawrence, Kansas | 291 | 2026-11-01 | | [West Virginia University](https://gowhistle.io/directory/school/westvirginia) | Division I | Morgantown, West Virginia | 284 | 2026-11-01 | ## Which other multimedia rights vendors do Big 12 schools use? Vendors in the same category detected at covered Big 12 departments. A school can appear under more than one vendor when it runs, say, one system for season tickets and another for single-game sales. | Vendor | Big 12 schools | Share of covered schools | | --- | ---: | ---: | | **Learfield** | 9 | 60% | | Playfly Sports | 1 | 7% | ## Where else is Learfield used? - [Learfield in the Big Ten](https://gowhistle.io/technology/learfield/big-ten) — 12 schools - [Learfield in the SEC](https://gowhistle.io/technology/learfield/sec) — 11 schools - [Learfield in the ACC](https://gowhistle.io/technology/learfield/acc) — 9 schools - [Learfield in the Big Sky](https://gowhistle.io/technology/learfield/big-sky) — 8 schools - [Learfield in the MVC](https://gowhistle.io/technology/learfield/mvc) — 8 schools - [Learfield in the Big East](https://gowhistle.io/technology/learfield/big-east) — 7 schools - [Learfield in the MAC](https://gowhistle.io/technology/learfield/mac) — 7 schools - [Learfield in the Sun Belt](https://gowhistle.io/technology/learfield/sun-belt) — 7 schools - [Learfield in the AAC](https://gowhistle.io/technology/learfield/aac) — 6 schools - [Learfield in the Pac-12](https://gowhistle.io/technology/learfield/pac-12) — 6 schools - [Learfield in the Atlantic 10](https://gowhistle.io/technology/learfield/atlantic-10) — 5 schools - [Learfield in the Mountain West](https://gowhistle.io/technology/learfield/mountain-west) — 5 schools ## Method A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references Learfield with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing. This page is published when at least 2 covered Big 12 schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is [Big 12 Athletics Staff Directory](https://gowhistle.io/directory/big-12); every Learfield school nationally is on [Which colleges use Learfield?](https://gowhistle.io/technology/learfield). ## Frequently asked questions **How many Big 12 schools use Learfield?** 9 of the 15 covered Big 12 athletic departments (60%) as of 4 Nov 2026: Iowa State University, Kansas State University, Oklahoma State University, Texas Christian University, Texas Tech University, University of Colorado Boulder, University of Houston, University of Kansas, West Virginia University. **Is Learfield more common in the Big 12 than elsewhere?** 60% of covered Big 12 schools use Learfield against 14% of all 1,085 covered NCAA athletic departments. **Who at these schools buys or runs multimedia rights?** The multimedia rights staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on [paid plans](https://gowhistle.io/pricing), with alerts when the role changes hands. **Where does this technology data come from?** From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at [gowhistle.io/remove-my-info](https://gowhistle.io/remove-my-info). Selling against Learfield in the Big 12, or integrating with it? [Whistle](https://gowhistle.io/pricing) gives you the current multimedia rights contacts at each of these schools and tells you when someone new takes over. --- Whistle (Whistle Athletics) is a collegiate athletics sales-intelligence platform: staff directories, hiring signals and contact data for vendors selling into NCAA athletic departments. Public pages show counts and roles only, never personal contact details. Site summary: https://gowhistle.io/llms.txt