# Which MAC schools use Learfield? 7 of the 13 MAC athletic departments covered by Whistle (54%) use Learfield, the multimedia rights holder (Sports Properties, Varsity Network), as of 4 Nov 2026: Bowling Green State University, Eastern Michigan University, Northern Illinois University, Ohio University, University at Buffalo, University of Massachusetts Amherst and 1 more. Across all 1,085 covered NCAA departments, 153 use Learfield (14%), so the MAC is above the national adoption rate. Among multimedia rights vendors detected in the MAC, Learfield ranks No. 1 of 3. _Data as of 4 Nov 2026._ Source: automated detection on each MAC department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 13 covered MAC schools, 1,085 covered NCAA schools in total. _Canonical URL: https://gowhistle.io/technology/learfield/mac_ ## Learfield in the MAC at a glance - **Vendor:** [Learfield](https://gowhistle.io/technology/learfield) — Multimedia rights holder (Sports Properties, Varsity Network) - **Category:** Multimedia rights - **Conference:** [MAC](https://gowhistle.io/directory/mac) - **MAC schools using it:** 7 of 13 covered (54%) - **All NCAA schools using it:** 153 of 1,085 covered (14%) - **Rank among multimedia rights vendors in the MAC:** No. 1 of 3 ## Which MAC schools use Learfield? | School | Division | Location | Tracked staff positions | Directory last read | | --- | --- | --- | ---: | --- | | [Bowling Green State University](https://gowhistle.io/directory/school/bowlinggreen) | Division I | Bowling Green, Ohio | 144 | 2026-10-24 | | [Eastern Michigan University](https://gowhistle.io/directory/school/easternmichigan) | Division I | Ypsilanti, Michigan | 164 | 2026-10-31 | | [Northern Illinois University](https://gowhistle.io/directory/school/northernillinois) | Division I | Dekalb, Illinois | 133 | 2026-11-01 | | [Ohio University](https://gowhistle.io/directory/school/ohio) | Division I | Athens, Ohio | 149 | 2026-11-01 | | [University at Buffalo](https://gowhistle.io/directory/school/buffalo) | Division I | Buffalo, New York | 160 | 2026-10-31 | | [University of Massachusetts Amherst](https://gowhistle.io/directory/school/umass) | Division I | Amherst, Massachusetts | 189 | 2026-11-01 | | [University of Toledo](https://gowhistle.io/directory/school/toledo) | Division I | Toledo, Ohio | 148 | 2026-11-01 | ## Which other multimedia rights vendors do MAC schools use? Vendors in the same category detected at covered MAC departments. A school can appear under more than one vendor when it runs, say, one system for season tickets and another for single-game sales. | Vendor | MAC schools | Share of covered schools | | --- | ---: | ---: | | **Learfield** | 7 | 54% | | [Van Wagner](https://gowhistle.io/technology/van-wagner/mac) | 5 | 38% | | Playfly Sports | 1 | 8% | ## Where else is Learfield used? - [Learfield in the Big Ten](https://gowhistle.io/technology/learfield/big-ten) — 12 schools - [Learfield in the SEC](https://gowhistle.io/technology/learfield/sec) — 11 schools - [Learfield in the ACC](https://gowhistle.io/technology/learfield/acc) — 9 schools - [Learfield in the Big 12](https://gowhistle.io/technology/learfield/big-12) — 9 schools - [Learfield in the Big Sky](https://gowhistle.io/technology/learfield/big-sky) — 8 schools - [Learfield in the MVC](https://gowhistle.io/technology/learfield/mvc) — 8 schools - [Learfield in the Big East](https://gowhistle.io/technology/learfield/big-east) — 7 schools - [Learfield in the Sun Belt](https://gowhistle.io/technology/learfield/sun-belt) — 7 schools - [Learfield in the AAC](https://gowhistle.io/technology/learfield/aac) — 6 schools - [Learfield in the Pac-12](https://gowhistle.io/technology/learfield/pac-12) — 6 schools - [Learfield in the Atlantic 10](https://gowhistle.io/technology/learfield/atlantic-10) — 5 schools - [Learfield in the Mountain West](https://gowhistle.io/technology/learfield/mountain-west) — 5 schools ## Method A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references Learfield with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing. This page is published when at least 2 covered MAC schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is [MAC Athletics Staff Directory](https://gowhistle.io/directory/mac); every Learfield school nationally is on [Which colleges use Learfield?](https://gowhistle.io/technology/learfield). ## Frequently asked questions **How many MAC schools use Learfield?** 7 of the 13 covered MAC athletic departments (54%) as of 4 Nov 2026: Bowling Green State University, Eastern Michigan University, Northern Illinois University, Ohio University, University at Buffalo, University of Massachusetts Amherst, University of Toledo. **Is Learfield more common in the MAC than elsewhere?** 54% of covered MAC schools use Learfield against 14% of all 1,085 covered NCAA athletic departments. **Who at these schools buys or runs multimedia rights?** The multimedia rights staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on [paid plans](https://gowhistle.io/pricing), with alerts when the role changes hands. **Where does this technology data come from?** From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at [gowhistle.io/remove-my-info](https://gowhistle.io/remove-my-info). Selling against Learfield in the MAC, or integrating with it? [Whistle](https://gowhistle.io/pricing) gives you the current multimedia rights contacts at each of these schools and tells you when someone new takes over. --- Whistle (Whistle Athletics) is a collegiate athletics sales-intelligence platform: staff directories, hiring signals and contact data for vendors selling into NCAA athletic departments. Public pages show counts and roles only, never personal contact details. Site summary: https://gowhistle.io/llms.txt