# Which MVC schools use Learfield? 8 of the 12 MVC athletic departments covered by Whistle (67%) use Learfield, the multimedia rights holder (Sports Properties, Varsity Network), as of 4 Nov 2026: Bradley University, Drake University, Illinois State University, Missouri State University, Murray State University, University of Evansville and 2 more. Across all 1,085 covered NCAA departments, 153 use Learfield (14%), so the MVC is above the national adoption rate. Among multimedia rights vendors detected in the MVC, Learfield ranks No. 1 of 2. _Data as of 4 Nov 2026._ Source: automated detection on each MVC department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 12 covered MVC schools, 1,085 covered NCAA schools in total. _Canonical URL: https://gowhistle.io/technology/learfield/mvc_ ## Learfield in the MVC at a glance - **Vendor:** [Learfield](https://gowhistle.io/technology/learfield) — Multimedia rights holder (Sports Properties, Varsity Network) - **Category:** Multimedia rights - **Conference:** [MVC](https://gowhistle.io/directory/mvc) - **MVC schools using it:** 8 of 12 covered (67%) - **All NCAA schools using it:** 153 of 1,085 covered (14%) - **Rank among multimedia rights vendors in the MVC:** No. 1 of 2 ## Which MVC schools use Learfield? | School | Division | Location | Tracked staff positions | Directory last read | | --- | --- | --- | ---: | --- | | [Bradley University](https://gowhistle.io/directory/school/bradleystate) | Division I | Peoria, Illinois | 71 | 2026-10-31 | | [Drake University](https://gowhistle.io/directory/school/drake) | Division I | Des Moines, Iowa | 110 | 2026-11-01 | | [Illinois State University](https://gowhistle.io/directory/school/ilstate) | Division I | Normal, Illinois | 174 | 2026-11-02 | | [Missouri State University](https://gowhistle.io/directory/school/missouristate) | Division I | Springfield, Missouri | 159 | 2026-11-01 | | [Murray State University](https://gowhistle.io/directory/school/murraystate) | Division I | Murray, Kentucky | 117 | 2026-11-01 | | [University of Evansville](https://gowhistle.io/directory/school/evansville) | Division I | Evansville, Indiana | 72 | 2026-10-31 | | [University of Northern Iowa](https://gowhistle.io/directory/school/northerniowa) | Division I | Cedar Falls, Iowa | 112 | 2026-11-01 | | [Valparaiso University](https://gowhistle.io/directory/school/valpo) | Division I | Valparaiso, Indiana | 102 | 2026-11-01 | ## Which other multimedia rights vendors do MVC schools use? Vendors in the same category detected at covered MVC departments. A school can appear under more than one vendor when it runs, say, one system for season tickets and another for single-game sales. | Vendor | MVC schools | Share of covered schools | | --- | ---: | ---: | | **Learfield** | 8 | 67% | | [Van Wagner](https://gowhistle.io/technology/van-wagner/mvc) | 2 | 17% | ## Where else is Learfield used? - [Learfield in the Big Ten](https://gowhistle.io/technology/learfield/big-ten) — 12 schools - [Learfield in the SEC](https://gowhistle.io/technology/learfield/sec) — 11 schools - [Learfield in the ACC](https://gowhistle.io/technology/learfield/acc) — 9 schools - [Learfield in the Big 12](https://gowhistle.io/technology/learfield/big-12) — 9 schools - [Learfield in the Big Sky](https://gowhistle.io/technology/learfield/big-sky) — 8 schools - [Learfield in the Big East](https://gowhistle.io/technology/learfield/big-east) — 7 schools - [Learfield in the MAC](https://gowhistle.io/technology/learfield/mac) — 7 schools - [Learfield in the Sun Belt](https://gowhistle.io/technology/learfield/sun-belt) — 7 schools - [Learfield in the AAC](https://gowhistle.io/technology/learfield/aac) — 6 schools - [Learfield in the Pac-12](https://gowhistle.io/technology/learfield/pac-12) — 6 schools - [Learfield in the Atlantic 10](https://gowhistle.io/technology/learfield/atlantic-10) — 5 schools - [Learfield in the Mountain West](https://gowhistle.io/technology/learfield/mountain-west) — 5 schools ## Method A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references Learfield with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing. This page is published when at least 2 covered MVC schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is [MVC Athletics Staff Directory](https://gowhistle.io/directory/mvc); every Learfield school nationally is on [Which colleges use Learfield?](https://gowhistle.io/technology/learfield). ## Frequently asked questions **How many MVC schools use Learfield?** 8 of the 12 covered MVC athletic departments (67%) as of 4 Nov 2026: Bradley University, Drake University, Illinois State University, Missouri State University, Murray State University, University of Evansville, University of Northern Iowa, Valparaiso University. **Is Learfield more common in the MVC than elsewhere?** 67% of covered MVC schools use Learfield against 14% of all 1,085 covered NCAA athletic departments. **Who at these schools buys or runs multimedia rights?** The multimedia rights staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on [paid plans](https://gowhistle.io/pricing), with alerts when the role changes hands. **Where does this technology data come from?** From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at [gowhistle.io/remove-my-info](https://gowhistle.io/remove-my-info). Selling against Learfield in the MVC, or integrating with it? [Whistle](https://gowhistle.io/pricing) gives you the current multimedia rights contacts at each of these schools and tells you when someone new takes over. --- Whistle (Whistle Athletics) is a collegiate athletics sales-intelligence platform: staff directories, hiring signals and contact data for vendors selling into NCAA athletic departments. Public pages show counts and roles only, never personal contact details. Site summary: https://gowhistle.io/llms.txt