# Which Sun Belt schools use Learfield?

7 of the 13 Sun Belt athletic departments covered by Whistle (54%) use Learfield, the multimedia rights holder (Sports Properties, Varsity Network), as of 4 Nov 2026: Arkansas State University, Georgia Southern University, Georgia State University, James Madison University, Marshall University, University of Louisiana at Lafayette and 1 more. Across all 1,085 covered NCAA departments, 153 use Learfield (14%), so the Sun Belt is above the national adoption rate. Among multimedia rights vendors detected in the Sun Belt, Learfield ranks No. 1 of 3.

_Data as of 4 Nov 2026._
Source: automated detection on each Sun Belt department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 13 covered Sun Belt schools, 1,085 covered NCAA schools in total.
_Canonical URL: https://gowhistle.io/technology/learfield/sun-belt_

## Learfield in the Sun Belt at a glance

- **Vendor:** [Learfield](https://gowhistle.io/technology/learfield) — Multimedia rights holder (Sports Properties, Varsity Network)
- **Category:** Multimedia rights
- **Conference:** [Sun Belt](https://gowhistle.io/directory/sun-belt)
- **Sun Belt schools using it:** 7 of 13 covered (54%)
- **All NCAA schools using it:** 153 of 1,085 covered (14%)
- **Rank among multimedia rights vendors in the Sun Belt:** No. 1 of 3

## Which Sun Belt schools use Learfield?

| School | Division | Location | Tracked staff positions | Directory last read |
| --- | --- | --- | ---: | --- |
| [Arkansas State University](https://gowhistle.io/directory/school/arkansasstate) | Division I | Jonesboro, Arkansas | 149 | 2026-11-02 |
| [Georgia Southern University](https://gowhistle.io/directory/school/georgiasouthern) | Division I | Statesboro, Georgia | 160 | 2026-10-31 |
| [Georgia State University](https://gowhistle.io/directory/school/georgiastate) | Division I | Atlanta, Georgia | 155 | 2026-10-31 |
| [James Madison University](https://gowhistle.io/directory/school/jmu) | Division I | Harrisonburg, Virginia | 228 | 2026-10-31 |
| [Marshall University](https://gowhistle.io/directory/school/marshall) | Division I | Huntington, West Virginia | 158 | 2026-11-01 |
| [University of Louisiana at Lafayette](https://gowhistle.io/directory/school/louisiana) | Division I | Lafayette, Louisiana | 134 | 2026-11-01 |
| [University of Southern Mississippi](https://gowhistle.io/directory/school/southernmiss) | Division I | Hattiesburg, Mississippi | 161 | 2026-11-01 |

## Which other multimedia rights vendors do Sun Belt schools use?

Vendors in the same category detected at covered Sun Belt departments. A school can appear under more than one vendor when it runs, say, one system for season tickets and another for single-game sales.

| Vendor | Sun Belt schools | Share of covered schools |
| --- | ---: | ---: |
| **Learfield** | 7 | 54% |
| [Playfly Sports](https://gowhistle.io/technology/playfly-sports/sun-belt) | 3 | 23% |
| [Van Wagner](https://gowhistle.io/technology/van-wagner/sun-belt) | 2 | 15% |

## Where else is Learfield used?

- [Learfield in the Big Ten](https://gowhistle.io/technology/learfield/big-ten) — 12 schools
- [Learfield in the SEC](https://gowhistle.io/technology/learfield/sec) — 11 schools
- [Learfield in the ACC](https://gowhistle.io/technology/learfield/acc) — 9 schools
- [Learfield in the Big 12](https://gowhistle.io/technology/learfield/big-12) — 9 schools
- [Learfield in the Big Sky](https://gowhistle.io/technology/learfield/big-sky) — 8 schools
- [Learfield in the MVC](https://gowhistle.io/technology/learfield/mvc) — 8 schools
- [Learfield in the Big East](https://gowhistle.io/technology/learfield/big-east) — 7 schools
- [Learfield in the MAC](https://gowhistle.io/technology/learfield/mac) — 7 schools
- [Learfield in the AAC](https://gowhistle.io/technology/learfield/aac) — 6 schools
- [Learfield in the Pac-12](https://gowhistle.io/technology/learfield/pac-12) — 6 schools
- [Learfield in the Atlantic 10](https://gowhistle.io/technology/learfield/atlantic-10) — 5 schools
- [Learfield in the Mountain West](https://gowhistle.io/technology/learfield/mountain-west) — 5 schools

## Method

A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references Learfield with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing.

This page is published when at least 2 covered Sun Belt schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is [Sun Belt Athletics Staff Directory](https://gowhistle.io/directory/sun-belt); every Learfield school nationally is on [Which colleges use Learfield?](https://gowhistle.io/technology/learfield).

## Frequently asked questions

**How many Sun Belt schools use Learfield?**

7 of the 13 covered Sun Belt athletic departments (54%) as of 4 Nov 2026: Arkansas State University, Georgia Southern University, Georgia State University, James Madison University, Marshall University, University of Louisiana at Lafayette, University of Southern Mississippi.

**Is Learfield more common in the Sun Belt than elsewhere?**

54% of covered Sun Belt schools use Learfield against 14% of all 1,085 covered NCAA athletic departments.

**Who at these schools buys or runs multimedia rights?**

The multimedia rights staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on [paid plans](https://gowhistle.io/pricing), with alerts when the role changes hands.

**Where does this technology data come from?**

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at [gowhistle.io/remove-my-info](https://gowhistle.io/remove-my-info).

Selling against Learfield in the Sun Belt, or integrating with it? [Whistle](https://gowhistle.io/pricing) gives you the current multimedia rights contacts at each of these schools and tells you when someone new takes over.

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Whistle (Whistle Athletics) is a collegiate athletics sales-intelligence platform: staff directories, hiring signals and contact data for vendors selling into NCAA athletic departments. Public pages show counts and roles only, never personal contact details. Site summary: https://gowhistle.io/llms.txt