# Which Big Ten schools use Playfly Sports? 3 of the 18 Big Ten athletic departments covered by Whistle (17%) use Playfly Sports, the multimedia rights holder, as of 4 Nov 2026: Michigan State University, Pennsylvania State University, University of Maryland. Across all 1,085 covered NCAA departments, 25 use Playfly Sports (2%), so the Big Ten is above the national adoption rate. Among multimedia rights vendors detected in the Big Ten, Playfly Sports ranks No. 2 of 3. _Data as of 4 Nov 2026._ Source: automated detection on each Big Ten department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 18 covered Big Ten schools, 1,085 covered NCAA schools in total. _Canonical URL: https://gowhistle.io/technology/playfly-sports/big-ten_ ## Playfly Sports in the Big Ten at a glance - **Vendor:** [Playfly Sports](https://gowhistle.io/technology/playfly-sports) — Multimedia rights holder - **Category:** Multimedia rights - **Conference:** [Big Ten](https://gowhistle.io/directory/big-ten) - **Big Ten schools using it:** 3 of 18 covered (17%) - **All NCAA schools using it:** 25 of 1,085 covered (2%) - **Rank among multimedia rights vendors in the Big Ten:** No. 2 of 3 ## Which Big Ten schools use Playfly Sports? | School | Division | Location | Tracked staff positions | Directory last read | | --- | --- | --- | ---: | --- | | [Michigan State University](https://gowhistle.io/directory/school/michiganstate) | Division I | East Lansing, Michigan | 302 | 2026-11-03 | | [Pennsylvania State University](https://gowhistle.io/directory/school/pennstate) | Division I | University Park, Pennsylvania | 476 | 2026-11-02 | | [University of Maryland](https://gowhistle.io/directory/school/maryland) | Division I | College Park, Maryland | 358 | 2026-11-01 | ## Which other multimedia rights vendors do Big Ten schools use? Vendors in the same category detected at covered Big Ten departments. A school can appear under more than one vendor when it runs, say, one system for season tickets and another for single-game sales. | Vendor | Big Ten schools | Share of covered schools | | --- | ---: | ---: | | [Learfield](https://gowhistle.io/technology/learfield/big-ten) | 12 | 67% | | **Playfly Sports** | 3 | 17% | | JMI Sports | 1 | 6% | ## Where else is Playfly Sports used? - [Playfly Sports in the AAC](https://gowhistle.io/technology/playfly-sports/aac) — 3 schools - [Playfly Sports in the Big East](https://gowhistle.io/technology/playfly-sports/big-east) — 3 schools - [Playfly Sports in the Sun Belt](https://gowhistle.io/technology/playfly-sports/sun-belt) — 3 schools - [Playfly Sports in the ASUN](https://gowhistle.io/technology/playfly-sports/asun) — 2 schools - [Playfly Sports in the Atlantic 10](https://gowhistle.io/technology/playfly-sports/atlantic-10) — 2 schools - [Playfly Sports in the Mountain West](https://gowhistle.io/technology/playfly-sports/mountain-west) — 2 schools - [Playfly Sports in the SEC](https://gowhistle.io/technology/playfly-sports/sec) — 2 schools ## Method A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references Playfly Sports with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing. This page is published when at least 2 covered Big Ten schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is [Big Ten Athletics Staff Directory](https://gowhistle.io/directory/big-ten); every Playfly Sports school nationally is on [Which colleges use Playfly Sports?](https://gowhistle.io/technology/playfly-sports). ## Frequently asked questions **How many Big Ten schools use Playfly Sports?** 3 of the 18 covered Big Ten athletic departments (17%) as of 4 Nov 2026: Michigan State University, Pennsylvania State University, University of Maryland. **Is Playfly Sports more common in the Big Ten than elsewhere?** 17% of covered Big Ten schools use Playfly Sports against 2% of all 1,085 covered NCAA athletic departments. **Who at these schools buys or runs multimedia rights?** The multimedia rights staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on [paid plans](https://gowhistle.io/pricing), with alerts when the role changes hands. **Where does this technology data come from?** From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at [gowhistle.io/remove-my-info](https://gowhistle.io/remove-my-info). Selling against Playfly Sports in the Big Ten, or integrating with it? [Whistle](https://gowhistle.io/pricing) gives you the current multimedia rights contacts at each of these schools and tells you when someone new takes over. --- Whistle (Whistle Athletics) is a collegiate athletics sales-intelligence platform: staff directories, hiring signals and contact data for vendors selling into NCAA athletic departments. Public pages show counts and roles only, never personal contact details. Site summary: https://gowhistle.io/llms.txt