# Which Big 12 schools use SeatGeek? 6 of the 15 Big 12 athletic departments covered by Whistle (40%) use SeatGeek, the primary or resale ticketing partner, as of 4 Nov 2026: Baylor University, Texas Christian University, Texas Tech University, University of Colorado Boulder, University of Kansas, West Virginia University. Across all 1,085 covered NCAA departments, 69 use SeatGeek (6%), so the Big 12 is above the national adoption rate. Among ticketing vendors detected in the Big 12, SeatGeek ranks No. 3 of 4. _Data as of 4 Nov 2026._ Source: automated detection on each Big 12 department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 15 covered Big 12 schools, 1,085 covered NCAA schools in total. _Canonical URL: https://gowhistle.io/technology/seatgeek/big-12_ ## SeatGeek in the Big 12 at a glance - **Vendor:** [SeatGeek](https://gowhistle.io/technology/seatgeek) — Primary or resale ticketing partner - **Category:** Ticketing - **Conference:** [Big 12](https://gowhistle.io/directory/big-12) - **Big 12 schools using it:** 6 of 15 covered (40%) - **All NCAA schools using it:** 69 of 1,085 covered (6%) - **Rank among ticketing vendors in the Big 12:** No. 3 of 4 ## Which Big 12 schools use SeatGeek? | School | Division | Location | Tracked staff positions | Directory last read | | --- | --- | --- | ---: | --- | | [Baylor University](https://gowhistle.io/directory/school/baylor) | Division I | Waco, Texas | 289 | 2026-10-31 | | [Texas Christian University](https://gowhistle.io/directory/school/tcu) | Division I | Fort Worth, Texas | 290 | 2026-10-25 | | [Texas Tech University](https://gowhistle.io/directory/school/texastech) | Division I | Lubbock, Texas | 320 | 2026-11-03 | | [University of Colorado Boulder](https://gowhistle.io/directory/school/colorado) | Division I | Boulder, Colorado | 318 | 2026-10-31 | | [University of Kansas](https://gowhistle.io/directory/school/kansas) | Division I | Lawrence, Kansas | 291 | 2026-11-01 | | [West Virginia University](https://gowhistle.io/directory/school/westvirginia) | Division I | Morgantown, West Virginia | 284 | 2026-11-01 | ## Which other ticketing vendors do Big 12 schools use? Vendors in the same category detected at covered Big 12 departments. A school can appear under more than one vendor when it runs, say, one system for season tickets and another for single-game sales. | Vendor | Big 12 schools | Share of covered schools | | --- | ---: | ---: | | [Paciolan](https://gowhistle.io/technology/paciolan/big-12) | 11 | 73% | | [Ticketmaster](https://gowhistle.io/technology/ticketmaster/big-12) | 7 | 47% | | **SeatGeek** | 6 | 40% | | Fevo | 1 | 7% | ## Where else is SeatGeek used? - [SeatGeek in the Big Ten](https://gowhistle.io/technology/seatgeek/big-ten) — 8 schools - [SeatGeek in the MAC](https://gowhistle.io/technology/seatgeek/mac) — 6 schools - [SeatGeek in the Summit League](https://gowhistle.io/technology/seatgeek/summit-league) — 5 schools - [SeatGeek in the Sun Belt](https://gowhistle.io/technology/seatgeek/sun-belt) — 5 schools - [SeatGeek in the AAC](https://gowhistle.io/technology/seatgeek/aac) — 4 schools - [SeatGeek in the Pac-12](https://gowhistle.io/technology/seatgeek/pac-12) — 4 schools - [SeatGeek in the ACC](https://gowhistle.io/technology/seatgeek/acc) — 3 schools - [SeatGeek in the America East](https://gowhistle.io/technology/seatgeek/america-east) — 3 schools - [SeatGeek in the CAA](https://gowhistle.io/technology/seatgeek/caa) — 3 schools - [SeatGeek in the Mountain West](https://gowhistle.io/technology/seatgeek/mountain-west) — 3 schools - [SeatGeek in the Big East](https://gowhistle.io/technology/seatgeek/big-east) — 2 schools - [SeatGeek in the Big Sky](https://gowhistle.io/technology/seatgeek/big-sky) — 2 schools ## Method A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references SeatGeek with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing. This page is published when at least 2 covered Big 12 schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is [Big 12 Athletics Staff Directory](https://gowhistle.io/directory/big-12); every SeatGeek school nationally is on [Which colleges use SeatGeek?](https://gowhistle.io/technology/seatgeek). ## Frequently asked questions **How many Big 12 schools use SeatGeek?** 6 of the 15 covered Big 12 athletic departments (40%) as of 4 Nov 2026: Baylor University, Texas Christian University, Texas Tech University, University of Colorado Boulder, University of Kansas, West Virginia University. **Is SeatGeek more common in the Big 12 than elsewhere?** 40% of covered Big 12 schools use SeatGeek against 6% of all 1,085 covered NCAA athletic departments. **Who at these schools buys or runs ticketing?** The ticketing and revenue staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on [paid plans](https://gowhistle.io/pricing), with alerts when the role changes hands. **Where does this technology data come from?** From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at [gowhistle.io/remove-my-info](https://gowhistle.io/remove-my-info). Selling against SeatGeek in the Big 12, or integrating with it? [Whistle](https://gowhistle.io/pricing) gives you the current ticketing and revenue contacts at each of these schools and tells you when someone new takes over. --- Whistle (Whistle Athletics) is a collegiate athletics sales-intelligence platform: staff directories, hiring signals and contact data for vendors selling into NCAA athletic departments. Public pages show counts and roles only, never personal contact details. Site summary: https://gowhistle.io/llms.txt