# Which Big Ten schools use Ticketmaster?

4 of the 18 Big Ten athletic departments covered by Whistle (22%) use Ticketmaster, the ticketing (Ticketmaster / Archtics), as of 4 Nov 2026: Northwestern University, Pennsylvania State University, The Ohio State University, University of Oregon. Across all 1,085 covered NCAA departments, 113 use Ticketmaster (10%), so the Big Ten is above the national adoption rate. Among ticketing vendors detected in the Big Ten, Ticketmaster ranks No. 3 of 5.

_Data as of 4 Nov 2026._
Source: automated detection on each Big Ten department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 18 covered Big Ten schools, 1,085 covered NCAA schools in total.
_Canonical URL: https://gowhistle.io/technology/ticketmaster/big-ten_

## Ticketmaster in the Big Ten at a glance

- **Vendor:** [Ticketmaster](https://gowhistle.io/technology/ticketmaster) — Ticketing (Ticketmaster / Archtics)
- **Category:** Ticketing
- **Conference:** [Big Ten](https://gowhistle.io/directory/big-ten)
- **Big Ten schools using it:** 4 of 18 covered (22%)
- **All NCAA schools using it:** 113 of 1,085 covered (10%)
- **Rank among ticketing vendors in the Big Ten:** No. 3 of 5

## Which Big Ten schools use Ticketmaster?

| School | Division | Location | Tracked staff positions | Directory last read |
| --- | --- | --- | ---: | --- |
| [Northwestern University](https://gowhistle.io/directory/school/northwestern) | Division I | Evanston, Illinois | 302 | 2026-11-02 |
| [Pennsylvania State University](https://gowhistle.io/directory/school/pennstate) | Division I | University Park, Pennsylvania | 476 | 2026-11-02 |
| [The Ohio State University](https://gowhistle.io/directory/school/ohiostate) | Division I | Columbus, Ohio | 634 | 2026-11-03 |
| [University of Oregon](https://gowhistle.io/directory/school/oregon) | Division I | Eugene, Oregon | 245 | 2026-11-01 |

## Which other ticketing vendors do Big Ten schools use?

Vendors in the same category detected at covered Big Ten departments. A school can appear under more than one vendor when it runs, say, one system for season tickets and another for single-game sales.

| Vendor | Big Ten schools | Share of covered schools |
| --- | ---: | ---: |
| [Paciolan](https://gowhistle.io/technology/paciolan/big-ten) | 13 | 72% |
| [SeatGeek](https://gowhistle.io/technology/seatgeek/big-ten) | 8 | 44% |
| **Ticketmaster** | 4 | 22% |
| [Fevo](https://gowhistle.io/technology/fevo/big-ten) | 3 | 17% |
| AudienceView | 1 | 6% |

## Where else is Ticketmaster used?

- [Ticketmaster in the Horizon League](https://gowhistle.io/technology/ticketmaster/horizon-league) — 8 schools
- [Ticketmaster in the Big 12](https://gowhistle.io/technology/ticketmaster/big-12) — 7 schools
- [Ticketmaster in the SEC](https://gowhistle.io/technology/ticketmaster/sec) — 7 schools
- [Ticketmaster in the Big East](https://gowhistle.io/technology/ticketmaster/big-east) — 6 schools
- [Ticketmaster in the SWAC](https://gowhistle.io/technology/ticketmaster/swac) — 6 schools
- [Ticketmaster in the ACC](https://gowhistle.io/technology/ticketmaster/acc) — 5 schools
- [Ticketmaster in the Atlantic 10](https://gowhistle.io/technology/ticketmaster/atlantic-10) — 5 schools
- [Ticketmaster in the MAAC](https://gowhistle.io/technology/ticketmaster/maac) — 5 schools
- [Ticketmaster in the MVC](https://gowhistle.io/technology/ticketmaster/mvc) — 5 schools
- [Ticketmaster in the Northern Sun Intercollegiate](https://gowhistle.io/technology/ticketmaster/northern-sun-intercollegiate) — 5 schools
- [Ticketmaster in the AAC](https://gowhistle.io/technology/ticketmaster/aac) — 4 schools
- [Ticketmaster in the Conference USA](https://gowhistle.io/technology/ticketmaster/conference-usa) — 4 schools

## Method

A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references Ticketmaster with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing.

This page is published when at least 2 covered Big Ten schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is [Big Ten Athletics Staff Directory](https://gowhistle.io/directory/big-ten); every Ticketmaster school nationally is on [Which colleges use Ticketmaster?](https://gowhistle.io/technology/ticketmaster).

## Frequently asked questions

**How many Big Ten schools use Ticketmaster?**

4 of the 18 covered Big Ten athletic departments (22%) as of 4 Nov 2026: Northwestern University, Pennsylvania State University, The Ohio State University, University of Oregon.

**Is Ticketmaster more common in the Big Ten than elsewhere?**

22% of covered Big Ten schools use Ticketmaster against 10% of all 1,085 covered NCAA athletic departments.

**Who at these schools buys or runs ticketing?**

The ticketing and revenue staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on [paid plans](https://gowhistle.io/pricing), with alerts when the role changes hands.

**Where does this technology data come from?**

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at [gowhistle.io/remove-my-info](https://gowhistle.io/remove-my-info).

Selling against Ticketmaster in the Big Ten, or integrating with it? [Whistle](https://gowhistle.io/pricing) gives you the current ticketing and revenue contacts at each of these schools and tells you when someone new takes over.

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Whistle (Whistle Athletics) is a collegiate athletics sales-intelligence platform: staff directories, hiring signals and contact data for vendors selling into NCAA athletic departments. Public pages show counts and roles only, never personal contact details. Site summary: https://gowhistle.io/llms.txt