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Which Ivy League schools use JMI Sports?

3 of the 8 Ivy League athletic departments covered by Whistle (38%) use JMI Sports, the multimedia rights holder, as of 4 Nov 2026: Columbia University, Harvard University, University of Pennsylvania. Across all 1,085 covered NCAA departments, 8 use JMI Sports (1%), so the Ivy League is above the national adoption rate. Among multimedia rights vendors detected in the Ivy League, JMI Sports ranks No. 1 of 3.

Data as of 4 Nov 2026.

Source: automated detection on each Ivy League department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 8 covered Ivy League schools, 1,085 covered NCAA schools in total.

JMI Sports in the Ivy League at a glance

Vendor
JMI Sports — Multimedia rights holder
Category
Multimedia rights
Conference
Ivy League
Ivy League schools using it
3 of 8 covered (38%)
All NCAA schools using it
8 of 1,085 covered (1%)
Rank among multimedia rights vendors in the Ivy League
No. 1 of 3

Which Ivy League schools use JMI Sports?

SchoolDivisionLocationTracked staff positionsDirectory last read
Columbia UniversityDivision INew York, New York1932026-10-31
Harvard UniversityDivision IBoston, Massachusetts2782026-11-02
University of PennsylvaniaDivision IPhiladelphia, Pennsylvania2372026-11-03

Which other multimedia rights vendors do Ivy League schools use?

Vendors in the same category detected at covered Ivy League departments. A school can appear under more than one vendor when it runs, say, one system for season tickets and another for single-game sales.

VendorIvy League schoolsShare of covered schools
**JMI Sports**338%
Learfield338%
Van Wagner113%

Method

A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references JMI Sports with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing.

This page is published when at least 2 covered Ivy League schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is Ivy League Athletics Staff Directory; every JMI Sports school nationally is on Which colleges use JMI Sports?.

Frequently asked questions

How many Ivy League schools use JMI Sports?

3 of the 8 covered Ivy League athletic departments (38%) as of 4 Nov 2026: Columbia University, Harvard University, University of Pennsylvania.

Is JMI Sports more common in the Ivy League than elsewhere?

38% of covered Ivy League schools use JMI Sports against 1% of all 1,085 covered NCAA athletic departments.

Who at these schools buys or runs multimedia rights?

The multimedia rights staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on paid plans, with alerts when the role changes hands.

Where does this technology data come from?

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at gowhistle.io/remove-my-info.

Selling against JMI Sports in the Ivy League, or integrating with it? Whistle gives you the current multimedia rights contacts at each of these schools and tells you when someone new takes over.