Big 12 athletic departments list 148 communications and media-relations staff positions across 15 of the 15 covered schools as of 3 Nov 2026 — 3% of the conference's 4,389 tracked positions, an average of 9.9 per department that has the function. Brigham Young University has the most (16). In the last 90 days Whistle detected 5 hires, 2 departures and 6 title changes in these roles.
Data as of 3 Nov 2026.
Source: the official athletics staff directories of the 15 covered Big 12 schools, re-read on a rolling schedule; roles classified from published titles; changes from successive reads.
One row per covered department. "Positions" counts current (non-departed) staff whose classified role or published title places them in communications & media relations; changes are non-baseline hires, departures and title changes in those positions over the last 90 days, with same-day directory re-reads excluded.
| School | Division | Communications & media relations positions | All tracked positions | Hires (90d) | Departures (90d) | Title changes (90d) |
|---|---|---|---|---|---|---|
| Brigham Young University | Division I | 16 | 319 | 0 | 0 | 0 |
| University of Utah | Division I | 13 | 261 | 0 | 0 | 1 |
| Oklahoma State University | Division I | 12 | 348 | 0 | 0 | 0 |
| University of Central Florida | Division I | 12 | 270 | 1 | 0 | 0 |
| West Virginia University | Division I | 12 | 284 | 0 | 0 | 0 |
| Baylor University | Division I | 11 | 289 | 0 | 1 | 0 |
| University of Cincinnati | Division I | 11 | 285 | 0 | 0 | 0 |
| University of Houston | Division I | 10 | 233 | 3 | 0 | 2 |
| Arizona State University | Division I | 9 | 354 | 0 | 0 | 3 |
| Iowa State University | Division I | 8 | 263 | 0 | 0 | 0 |
| University of Colorado Boulder | Division I | 8 | 318 | 1 | 0 | 0 |
| Kansas State University | Division I | 7 | 264 | 0 | 1 | 0 |
| University of Kansas | Division I | 7 | 291 | 0 | 0 | 0 |
| Texas Christian University | Division I | 6 | 290 | 0 | 0 | 0 |
| Texas Tech University | Division I | 6 | 320 | 0 | 0 | 0 |
Communications & media relations is the buying group for stats and live-data providers, media-relations software, broadcast and content-production vendors, creative-services tools. Typical titles in this group: Assistant AD for Athletic Communications; Director of Media Relations; Sports Information Director; Communications Assistant. Whistle customers filter these positions by conference, school, state and sport, see each person's name, title and contact details where the directory publishes them, and get an alert when one of the positions changes hands.
Positions are counted when the published job title matches the communications & media relations pattern (and not an exclusion such as student, intern or graduate assistant); the same rule produces the counts and the change tallies.
Change counts compare successive reads of each school's official directory; a school's first extraction and any day on which 25% or more of a roster appears or disappears at once (a re-read, not turnover) are excluded. This page is published when at least 3 covered Big 12 schools have the function and they list at least 10 positions between them; smaller combinations are kept out of search indexes.
148 current positions across 15 covered Big 12 athletic departments as of 3 Nov 2026; Brigham Young University lists the most (16).
Brigham Young University, with 16 communications and media-relations staff positions out of 319 tracked positions.
13 changes in the last 90 days: 5 hires, 2 departures, 6 title changes, after excluding first reads and same-day re-reads.
From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at gowhistle.io/remove-my-info.