Big 12 athletic departments list 65 marketing and fan-experience staff positions across 15 of the 15 covered schools as of 3 Nov 2026 — 1% of the conference's 4,389 tracked positions, an average of 4.3 per department that has the function. Baylor University has the most (6). In the last 90 days Whistle detected 0 hires, 2 departures and 2 title changes in these roles.
Data as of 3 Nov 2026.
Source: the official athletics staff directories of the 15 covered Big 12 schools, re-read on a rolling schedule; roles classified from published titles; changes from successive reads.
One row per covered department. "Positions" counts current (non-departed) staff whose classified role or published title places them in marketing & fan experience; changes are non-baseline hires, departures and title changes in those positions over the last 90 days, with same-day directory re-reads excluded.
| School | Division | Marketing & fan experience positions | All tracked positions | Hires (90d) | Departures (90d) | Title changes (90d) |
|---|---|---|---|---|---|---|
| Baylor University | Division I | 6 | 289 | 0 | 0 | 0 |
| Kansas State University | Division I | 6 | 264 | 0 | 0 | 0 |
| Brigham Young University | Division I | 5 | 319 | 0 | 0 | 0 |
| Iowa State University | Division I | 5 | 263 | 0 | 0 | 0 |
| Texas Christian University | Division I | 5 | 290 | 0 | 0 | 0 |
| Texas Tech University | Division I | 5 | 320 | 0 | 0 | 0 |
| University of Cincinnati | Division I | 5 | 285 | 0 | 0 | 0 |
| University of Houston | Division I | 5 | 233 | 0 | 0 | 0 |
| University of Kansas | Division I | 5 | 291 | 0 | 0 | 0 |
| West Virginia University | Division I | 5 | 284 | 0 | 0 | 1 |
| University of Colorado Boulder | Division I | 4 | 318 | 0 | 0 | 0 |
| Oklahoma State University | Division I | 3 | 348 | 0 | 2 | 0 |
| University of Central Florida | Division I | 3 | 270 | 0 | 0 | 0 |
| Arizona State University | Division I | 2 | 354 | 0 | 0 | 0 |
| University of Utah | Division I | 1 | 261 | 0 | 0 | 1 |
Marketing & fan experience is the buying group for fan-engagement apps, game-presentation and video-board vendors, promotions agencies and marketing-automation platforms. Typical titles in this group: Director of Marketing; Assistant Director, Fan Engagement; Game Presentation Coordinator; Director of Promotions. Whistle customers filter these positions by conference, school, state and sport, see each person's name, title and contact details where the directory publishes them, and get an alert when one of the positions changes hands.
Positions are counted when the published job title matches the marketing & fan experience pattern (and not an exclusion such as student, intern or graduate assistant); the same rule produces the counts and the change tallies.
Change counts compare successive reads of each school's official directory; a school's first extraction and any day on which 25% or more of a roster appears or disappears at once (a re-read, not turnover) are excluded. This page is published when at least 3 covered Big 12 schools have the function and they list at least 10 positions between them; smaller combinations are kept out of search indexes.
65 current positions across 15 covered Big 12 athletic departments as of 3 Nov 2026; Baylor University lists the most (6).
Baylor University, with 6 marketing and fan-experience staff positions out of 289 tracked positions.
4 changes in the last 90 days: 0 hires, 2 departures, 2 title changes, after excluding first reads and same-day re-reads.
From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at gowhistle.io/remove-my-info.