MAC athletic departments list 28 marketing and fan-experience staff positions across 12 of the 13 covered schools as of 3 Nov 2026 — 1% of the conference's 1,990 tracked positions, an average of 2.3 per department that has the function. University of Massachusetts Amherst has the most (5). In the last 90 days Whistle detected 3 hires, 1 departure and 1 title change in these roles.
Data as of 3 Nov 2026.
Source: the official athletics staff directories of the 13 covered MAC schools, re-read on a rolling schedule; roles classified from published titles; changes from successive reads.
One row per covered department. "Positions" counts current (non-departed) staff whose classified role or published title places them in marketing & fan experience; changes are non-baseline hires, departures and title changes in those positions over the last 90 days, with same-day directory re-reads excluded.
| School | Division | Marketing & fan experience positions | All tracked positions | Hires (90d) | Departures (90d) | Title changes (90d) |
|---|---|---|---|---|---|---|
| University of Massachusetts Amherst | Division I | 5 | 189 | 1 | 0 | 0 |
| Ohio University | Division I | 3 | 149 | 0 | 0 | 0 |
| University at Buffalo | Division I | 3 | 160 | 0 | 0 | 0 |
| University of Toledo | Division I | 3 | 148 | 0 | 0 | 0 |
| Ball State University | Division I | 2 | 163 | 0 | 0 | 0 |
| Bowling Green State University | Division I | 2 | 144 | 0 | 0 | 0 |
| Eastern Michigan University | Division I | 2 | 164 | 1 | 0 | 0 |
| Kent State University | Division I | 2 | 151 | 1 | 0 | 1 |
| University of Akron | Division I | 2 | 130 | 0 | 0 | 0 |
| Western Michigan University | Division I | 2 | 158 | 0 | 1 | 0 |
| Central Michigan University | Division I | 1 | 151 | 0 | 0 | 0 |
| Miami University | Division I | 1 | 150 | 0 | 0 | 0 |
| Northern Illinois University | Division I | 0 | 133 | 0 | 0 | 0 |
Marketing & fan experience is the buying group for fan-engagement apps, game-presentation and video-board vendors, promotions agencies and marketing-automation platforms. Typical titles in this group: Director of Marketing; Assistant Director, Fan Engagement; Game Presentation Coordinator; Director of Promotions. Whistle customers filter these positions by conference, school, state and sport, see each person's name, title and contact details where the directory publishes them, and get an alert when one of the positions changes hands.
Positions are counted when the published job title matches the marketing & fan experience pattern (and not an exclusion such as student, intern or graduate assistant); the same rule produces the counts and the change tallies.
Change counts compare successive reads of each school's official directory; a school's first extraction and any day on which 25% or more of a roster appears or disappears at once (a re-read, not turnover) are excluded. This page is published when at least 3 covered MAC schools have the function and they list at least 10 positions between them; smaller combinations are kept out of search indexes.
28 current positions across 12 covered MAC athletic departments as of 3 Nov 2026; University of Massachusetts Amherst lists the most (5).
University of Massachusetts Amherst, with 5 marketing and fan-experience staff positions out of 189 tracked positions.
5 changes in the last 90 days: 3 hires, 1 departure, 1 title change, after excluding first reads and same-day re-reads.
From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at gowhistle.io/remove-my-info.