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NIL & brand staff in the SEC

SEC athletic departments list 53 NIL and athlete-brand staff positions across 14 of the 16 covered schools as of 3 Nov 2026 — 1% of the conference's 5,764 tracked positions, an average of 3.8 per department that has the function. University of Tennessee has the most (9). In the last 90 days Whistle detected 2 hires, 2 departures and 5 title changes in these roles.

Data as of 3 Nov 2026.

Source: the official athletics staff directories of the 16 covered SEC schools, re-read on a rolling schedule; roles classified from published titles; changes from successive reads.

NIL & brand in the SEC at a glance

Conference: SEC — NCAA Division I
Schools covered: 16
Schools with nil & brand staff: 14 (88%)
NIL & brand positions: 53 (1% of 5,764 tracked positions)
Average per department with the function: 3.8
Changes, last 90 days: 2 hires · 2 departures · 5 title changes

How many NIL and athlete-brand staff does each SEC school have?

One row per covered department. "Positions" counts current (non-departed) staff whose classified role or published title places them in nil & brand; changes are non-baseline hires, departures and title changes in those positions over the last 90 days, with same-day directory re-reads excluded.

School	Division	NIL & brand positions	All tracked positions	Hires (90d)	Departures (90d)	Title changes (90d)
University of Tennessee	Division I	9	456	1	0	2
University of Oklahoma	Division I	8	373	0	2	3
Texas A&M University	Division I	7	369	0	0	0
Auburn University	Division I	6	414	0	0	0
Louisiana State University	Division I	4	378	0	0	0
University of Alabama	Division I	4	399	0	0	0
University of Florida	Division I	3	472	1	0	0
University of South Carolina	Division I	3	338	0	0	0
University of Arkansas	Division I	2	250	0	0	0
University of Georgia	Division I	2	404	0	0	0
University of Missouri	Division I	2	326	0	0	0
Mississippi State University	Division I	1	311	0	0	0
University of Kentucky	Division I	1	275	0	0	0
Vanderbilt University	Division I	1	267	0	0	0
University of Mississippi	Division I	0	321	0	0	0
University of Texas at Austin	Division I	0	411	0	0	0

Who sells to NIL and athlete-brand staff?

NIL & brand is the buying group for NIL marketplaces and collectives, disclosure and compliance software, brand-building and content agencies, financial-literacy providers. Typical titles in this group: Director of NIL Strategy; Assistant AD for NIL & Brand Development; NIL Coordinator. Whistle customers filter these positions by conference, school, state and sport, see each person's name, title and contact details where the directory publishes them, and get an alert when one of the positions changes hands.

Other staff functions in the SEC

Ticketing in the SEC — 121 positions at 15 schools
Marketing & fan experience in the SEC — 111 positions at 16 schools
Communications & media relations in the SEC — 195 positions at 16 schools
Compliance in the SEC — 74 positions at 16 schools
Development & fundraising in the SEC — 197 positions at 16 schools
Facilities & event operations in the SEC — 314 positions at 16 schools
Video & analytics in the SEC — 270 positions at 16 schools
Strength & conditioning in the SEC — 196 positions at 16 schools
Athletic training & sports medicine in the SEC — 336 positions at 16 schools
Equipment in the SEC — 82 positions at 16 schools

NIL & brand in other conferences

Method

Positions are counted when the published job title matches the nil & brand pattern (and not an exclusion such as student, intern or graduate assistant); the same rule produces the counts and the change tallies.

Change counts compare successive reads of each school's official directory; a school's first extraction and any day on which 25% or more of a roster appears or disappears at once (a re-read, not turnover) are excluded. This page is published when at least 3 covered SEC schools have the function and they list at least 10 positions between them; smaller combinations are kept out of search indexes.

Frequently asked questions

How many NIL and athlete-brand staff work in the SEC?

53 current positions across 14 covered SEC athletic departments as of 3 Nov 2026; University of Tennessee lists the most (9).

Which SEC school has the largest nil & brand staff?

University of Tennessee, with 9 NIL and athlete-brand staff positions out of 456 tracked positions.

How much turnover is there in SEC nil & brand roles?

9 changes in the last 90 days: 2 hires, 2 departures, 5 title changes, after excluding first reads and same-day re-reads.

Where does this staff data come from?

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at gowhistle.io/remove-my-info.

Selling to NIL and athlete-brand staff in the SEC? Whistle lists every one of these 53 positions with name and title, emails and phones where the directory publishes them, and an alert when one changes. Or buy the conference as a one-time dataset.