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NIL & brand staff in the AAC

AAC athletic departments list 12 NIL and athlete-brand staff positions across 8 of the 13 covered schools as of 3 Nov 2026 — 1% of the conference's 2,386 tracked positions, an average of 1.5 per department that has the function. University of South Florida has the most (3). In the last 90 days Whistle detected 0 hires, 1 departure and 0 title changes in these roles.

Data as of 3 Nov 2026.

Source: the official athletics staff directories of the 13 covered AAC schools, re-read on a rolling schedule; roles classified from published titles; changes from successive reads.

NIL & brand in the AAC at a glance

Conference: AAC — NCAA Division I
Schools covered: 13
Schools with nil & brand staff: 8 (62%)
NIL & brand positions: 12 (1% of 2,386 tracked positions)
Average per department with the function: 1.5
Changes, last 90 days: 0 hires · 1 departures · 0 title changes

How many NIL and athlete-brand staff does each AAC school have?

One row per covered department. "Positions" counts current (non-departed) staff whose classified role or published title places them in nil & brand; changes are non-baseline hires, departures and title changes in those positions over the last 90 days, with same-day directory re-reads excluded.

School	Division	NIL & brand positions	All tracked positions	Departures (90d)
University of South Florida	Division I	3	314	0
University of Memphis	Division I	2	206	1
University of North Texas	Division I	2	137	0
Rice University	Division I	1	157	0
Temple University	Division I	1	230	0
Tulane University	Division I	1	177	0
University of Alabama at Birmingham	Division I	1	171	0
Wichita State University	Division I	1	116	0
East Carolina University	Division I	0	191	0
Florida Atlantic University	Division I	0	193	0
University of North Carolina at Charlotte	Division I	0	186	0
University of Texas at San Antonio	Division I	0	147	0
University of Tulsa	Division I	0	161	0

Who sells to NIL and athlete-brand staff?

NIL & brand is the buying group for NIL marketplaces and collectives, disclosure and compliance software, brand-building and content agencies, financial-literacy providers. Typical titles in this group: Director of NIL Strategy; Assistant AD for NIL & Brand Development; NIL Coordinator. Whistle customers filter these positions by conference, school, state and sport, see each person's name, title and contact details where the directory publishes them, and get an alert when one of the positions changes hands.

Other staff functions in the AAC

Ticketing in the AAC — 52 positions at 13 schools
Marketing & fan experience in the AAC — 51 positions at 13 schools
Communications & media relations in the AAC — 70 positions at 13 schools
Compliance in the AAC — 37 positions at 12 schools
Development & fundraising in the AAC — 72 positions at 13 schools
Facilities & event operations in the AAC — 105 positions at 13 schools
Video & analytics in the AAC — 77 positions at 13 schools
Strength & conditioning in the AAC — 102 positions at 13 schools
Athletic training & sports medicine in the AAC — 215 positions at 13 schools
Equipment in the AAC — 40 positions at 13 schools

NIL & brand in other conferences

Method

Positions are counted when the published job title matches the nil & brand pattern (and not an exclusion such as student, intern or graduate assistant); the same rule produces the counts and the change tallies.

Change counts compare successive reads of each school's official directory; a school's first extraction and any day on which 25% or more of a roster appears or disappears at once (a re-read, not turnover) are excluded. This page is published when at least 3 covered AAC schools have the function and they list at least 10 positions between them; smaller combinations are kept out of search indexes.

Frequently asked questions

How many NIL and athlete-brand staff work in the AAC?

12 current positions across 8 covered AAC athletic departments as of 3 Nov 2026; University of South Florida lists the most (3).

Which AAC school has the largest nil & brand staff?

University of South Florida, with 3 NIL and athlete-brand staff positions out of 314 tracked positions.

How much turnover is there in AAC nil & brand roles?

1 change in the last 90 days: 0 hires, 1 departure, 0 title changes, after excluding first reads and same-day re-reads.

Where does this staff data come from?

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at gowhistle.io/remove-my-info.

Selling to NIL and athlete-brand staff in the AAC? Whistle lists every one of these 12 positions with name and title, emails and phones where the directory publishes them, and an alert when one changes. Or buy the conference as a one-time dataset.