SWAC athletic departments list 19 communications and media-relations staff positions across 11 of the 12 covered schools as of 2 Nov 2026 — 2% of the conference's 958 tracked positions, an average of 1.7 per department that has the function. Bethune-Cookman University has the most (3). In the last 90 days Whistle detected 0 hires, 1 departure and 0 title changes in these roles.
Data as of 2 Nov 2026.
Source: the official athletics staff directories of the 12 covered SWAC schools, re-read on a rolling schedule; roles classified from published titles; changes from successive reads.
One row per covered department. "Positions" counts current (non-departed) staff whose classified role or published title places them in communications & media relations; changes are non-baseline hires, departures and title changes in those positions over the last 90 days, with same-day directory re-reads excluded.
| School | Division | Communications & media relations positions | All tracked positions | Hires (90d) | Departures (90d) | Title changes (90d) |
|---|---|---|---|---|---|---|
| Bethune-Cookman University | Division I | 3 | 76 | 0 | 0 | 0 |
| Alabama A&M University | Division I | 2 | 96 | 0 | 0 | 0 |
| Alabama State University | Division I | 2 | 100 | 0 | 0 | 0 |
| Florida A&M University | Division I | 2 | 98 | 0 | 0 | 0 |
| Grambling State University | Division I | 2 | 66 | 0 | 0 | 0 |
| Jackson State University | Division I | 2 | 73 | 0 | 0 | 0 |
| Southern University | Division I | 2 | 102 | 0 | 0 | 0 |
| Alcorn State University | Division I | 1 | 63 | 0 | 1 | 0 |
| Prairie View A&M University | Division I | 1 | 80 | 0 | 0 | 0 |
| Texas Southern University | Division I | 1 | 86 | 0 | 0 | 0 |
| University of Arkansas at Pine Bluff | Division I | 1 | 78 | 0 | 0 | 0 |
| Mississippi Valley State University | Division I | 0 | 40 | 0 | 0 | 0 |
Communications & media relations is the buying group for stats and live-data providers, media-relations software, broadcast and content-production vendors, creative-services tools. Typical titles in this group: Assistant AD for Athletic Communications; Director of Media Relations; Sports Information Director; Communications Assistant. Whistle customers filter these positions by conference, school, state and sport, see each person's name, title and contact details where the directory publishes them, and get an alert when one of the positions changes hands.
Positions are counted when the published job title matches the communications & media relations pattern (and not an exclusion such as student, intern or graduate assistant); the same rule produces the counts and the change tallies.
Change counts compare successive reads of each school's official directory; a school's first extraction and any day on which 25% or more of a roster appears or disappears at once (a re-read, not turnover) are excluded. This page is published when at least 3 covered SWAC schools have the function and they list at least 10 positions between them; smaller combinations are kept out of search indexes.
19 current positions across 11 covered SWAC athletic departments as of 2 Nov 2026; Bethune-Cookman University lists the most (3).
Bethune-Cookman University, with 3 communications and media-relations staff positions out of 76 tracked positions.
1 change in the last 90 days: 0 hires, 1 departure, 0 title changes, after excluding first reads and same-day re-reads.
From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at gowhistle.io/remove-my-info.