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Which Big 12 schools use SeatGeek?

6 of the 15 Big 12 athletic departments covered by Whistle (40%) use SeatGeek, the primary or resale ticketing partner, as of 4 Nov 2026: Baylor University, Texas Christian University, Texas Tech University, University of Colorado Boulder, University of Kansas, West Virginia University. Across all 1,085 covered NCAA departments, 69 use SeatGeek (6%), so the Big 12 is above the national adoption rate. Among ticketing vendors detected in the Big 12, SeatGeek ranks No. 3 of 4.

Data as of 4 Nov 2026.

Source: automated detection on each Big 12 department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 15 covered Big 12 schools, 1,085 covered NCAA schools in total.

SeatGeek in the Big 12 at a glance

Vendor: SeatGeek — Primary or resale ticketing partner
Category: Ticketing
Conference: Big 12
Big 12 schools using it: 6 of 15 covered (40%)
All NCAA schools using it: 69 of 1,085 covered (6%)
Rank among ticketing vendors in the Big 12: No. 3 of 4

Which Big 12 schools use SeatGeek?

School	Division	Location	Tracked staff positions	Directory last read
Baylor University	Division I	Waco, Texas	289	2026-10-31
Texas Christian University	Division I	Fort Worth, Texas	290	2026-10-25
Texas Tech University	Division I	Lubbock, Texas	320	2026-11-03
University of Colorado Boulder	Division I	Boulder, Colorado	318	2026-10-31
University of Kansas	Division I	Lawrence, Kansas	291	2026-11-01
West Virginia University	Division I	Morgantown, West Virginia	284	2026-11-01

Which other ticketing vendors do Big 12 schools use?

Vendors in the same category detected at covered Big 12 departments. A school can appear under more than one vendor when it runs, say, one system for season tickets and another for single-game sales.

Vendor	Big 12 schools	Share of covered schools
Paciolan	11	73%
Ticketmaster	7	47%
SeatGeek	6	40%
Fevo	1	7%

Where else is SeatGeek used?

SeatGeek in the Big Ten — 8 schools
SeatGeek in the MAC — 6 schools
SeatGeek in the Summit League — 5 schools
SeatGeek in the Sun Belt — 5 schools
SeatGeek in the AAC — 4 schools
SeatGeek in the Pac-12 — 4 schools
SeatGeek in the ACC — 3 schools
SeatGeek in the America East — 3 schools
SeatGeek in the CAA — 3 schools
SeatGeek in the Mountain West — 3 schools
SeatGeek in the Big East — 2 schools
SeatGeek in the Big Sky — 2 schools

Method

A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references SeatGeek with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing.

This page is published when at least 2 covered Big 12 schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is Big 12 Athletics Staff Directory; every SeatGeek school nationally is on Which colleges use SeatGeek?.

Frequently asked questions

How many Big 12 schools use SeatGeek?

6 of the 15 covered Big 12 athletic departments (40%) as of 4 Nov 2026: Baylor University, Texas Christian University, Texas Tech University, University of Colorado Boulder, University of Kansas, West Virginia University.

Is SeatGeek more common in the Big 12 than elsewhere?

40% of covered Big 12 schools use SeatGeek against 6% of all 1,085 covered NCAA athletic departments.

Who at these schools buys or runs ticketing?

The ticketing and revenue staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on paid plans, with alerts when the role changes hands.

Where does this technology data come from?

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at gowhistle.io/remove-my-info.

Selling against SeatGeek in the Big 12, or integrating with it? Whistle gives you the current ticketing and revenue contacts at each of these schools and tells you when someone new takes over.