Whistle See plans

Which Big Ten schools use SeatGeek?

8 of the 18 Big Ten athletic departments covered by Whistle (44%) use SeatGeek, the primary or resale ticketing partner, as of 4 Nov 2026: Indiana University Bloomington, Purdue University, Rutgers University, University of Illinois Urbana-Champaign, University of Maryland, University of Minnesota and 2 more. Across all 1,085 covered NCAA departments, 69 use SeatGeek (6%), so the Big Ten is above the national adoption rate. Among ticketing vendors detected in the Big Ten, SeatGeek ranks No. 2 of 5.

Data as of 4 Nov 2026.

Source: automated detection on each Big Ten department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 18 covered Big Ten schools, 1,085 covered NCAA schools in total.

SeatGeek in the Big Ten at a glance

Vendor: SeatGeek — Primary or resale ticketing partner
Category: Ticketing
Conference: Big Ten
Big Ten schools using it: 8 of 18 covered (44%)
All NCAA schools using it: 69 of 1,085 covered (6%)
Rank among ticketing vendors in the Big Ten: No. 2 of 5

Which Big Ten schools use SeatGeek?

School	Division	Location	Tracked staff positions	Directory last read
Indiana University Bloomington	Division I	Bloomington, Indiana	301	2026-10-31
Purdue University	Division I	West Lafayette, Indiana	355	2026-11-01
Rutgers University	Division I	New Brunswick, New Jersey	382	2026-11-01
University of Illinois Urbana-Champaign	Division I	Champaign, Illinois	383	2026-11-03
University of Maryland	Division I	College Park, Maryland	358	2026-11-01
University of Minnesota	Division I	Minneapolis, Minnesota	386	2026-11-03
University of Nebraska–Lincoln	Division I	Lincoln, Nebraska	397	2026-11-02
University of Washington	Division I	Seattle, Washington	389	2026-11-01

Which other ticketing vendors do Big Ten schools use?

Vendors in the same category detected at covered Big Ten departments. A school can appear under more than one vendor when it runs, say, one system for season tickets and another for single-game sales.

Vendor	Big Ten schools	Share of covered schools
Paciolan	13	72%
SeatGeek	8	44%
Ticketmaster	4	22%
Fevo	3	17%
AudienceView	1	6%

Where else is SeatGeek used?

SeatGeek in the Big 12 — 6 schools
SeatGeek in the MAC — 6 schools
SeatGeek in the Summit League — 5 schools
SeatGeek in the Sun Belt — 5 schools
SeatGeek in the AAC — 4 schools
SeatGeek in the Pac-12 — 4 schools
SeatGeek in the ACC — 3 schools
SeatGeek in the America East — 3 schools
SeatGeek in the CAA — 3 schools
SeatGeek in the Mountain West — 3 schools
SeatGeek in the Big East — 2 schools
SeatGeek in the Big Sky — 2 schools

Method

A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references SeatGeek with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing.

This page is published when at least 2 covered Big Ten schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is Big Ten Athletics Staff Directory; every SeatGeek school nationally is on Which colleges use SeatGeek?.

Frequently asked questions

How many Big Ten schools use SeatGeek?

8 of the 18 covered Big Ten athletic departments (44%) as of 4 Nov 2026: Indiana University Bloomington, Purdue University, Rutgers University, University of Illinois Urbana-Champaign, University of Maryland, University of Minnesota, University of Nebraska–Lincoln, University of Washington.

Is SeatGeek more common in the Big Ten than elsewhere?

44% of covered Big Ten schools use SeatGeek against 6% of all 1,085 covered NCAA athletic departments.

Who at these schools buys or runs ticketing?

The ticketing and revenue staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on paid plans, with alerts when the role changes hands.

Where does this technology data come from?

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at gowhistle.io/remove-my-info.

Selling against SeatGeek in the Big Ten, or integrating with it? Whistle gives you the current ticketing and revenue contacts at each of these schools and tells you when someone new takes over.