4 of the 18 Big Ten athletic departments covered by Whistle (22%) use Ticketmaster, the ticketing (Ticketmaster / Archtics), as of 4 Nov 2026: Northwestern University, Pennsylvania State University, The Ohio State University, University of Oregon. Across all 1,085 covered NCAA departments, 113 use Ticketmaster (10%), so the Big Ten is above the national adoption rate. Among ticketing vendors detected in the Big Ten, Ticketmaster ranks No. 3 of 5.
Data as of 4 Nov 2026.
Source: automated detection on each Big Ten department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 18 covered Big Ten schools, 1,085 covered NCAA schools in total.
| School | Division | Location | Tracked staff positions | Directory last read |
|---|---|---|---|---|
| Northwestern University | Division I | Evanston, Illinois | 302 | 2026-11-02 |
| Pennsylvania State University | Division I | University Park, Pennsylvania | 476 | 2026-11-02 |
| The Ohio State University | Division I | Columbus, Ohio | 634 | 2026-11-03 |
| University of Oregon | Division I | Eugene, Oregon | 245 | 2026-11-01 |
Vendors in the same category detected at covered Big Ten departments. A school can appear under more than one vendor when it runs, say, one system for season tickets and another for single-game sales.
| Vendor | Big Ten schools | Share of covered schools |
|---|---|---|
| Paciolan | 13 | 72% |
| SeatGeek | 8 | 44% |
| **Ticketmaster** | 4 | 22% |
| Fevo | 3 | 17% |
| AudienceView | 1 | 6% |
A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references Ticketmaster with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing.
This page is published when at least 2 covered Big Ten schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is Big Ten Athletics Staff Directory; every Ticketmaster school nationally is on Which colleges use Ticketmaster?.
4 of the 18 covered Big Ten athletic departments (22%) as of 4 Nov 2026: Northwestern University, Pennsylvania State University, The Ohio State University, University of Oregon.
22% of covered Big Ten schools use Ticketmaster against 10% of all 1,085 covered NCAA athletic departments.
The ticketing and revenue staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on paid plans, with alerts when the role changes hands.
From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at gowhistle.io/remove-my-info.