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Which AAC schools use Learfield?

6 of the 13 AAC athletic departments covered by Whistle (46%) use Learfield, the multimedia rights holder (Sports Properties, Varsity Network), as of 4 Nov 2026: Rice University, Tulane University, University of Alabama at Birmingham, University of Memphis, University of North Texas, University of Tulsa. Across all 1,085 covered NCAA departments, 153 use Learfield (14%), so the AAC is above the national adoption rate. Among multimedia rights vendors detected in the AAC, Learfield ranks No. 1 of 3.

Data as of 4 Nov 2026.

Source: automated detection on each AAC department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 13 covered AAC schools, 1,085 covered NCAA schools in total.

Learfield in the AAC at a glance

Vendor
Learfield — Multimedia rights holder (Sports Properties, Varsity Network)
Category
Multimedia rights
Conference
AAC
AAC schools using it
6 of 13 covered (46%)
All NCAA schools using it
153 of 1,085 covered (14%)
Rank among multimedia rights vendors in the AAC
No. 1 of 3

Which AAC schools use Learfield?

SchoolDivisionLocationTracked staff positionsDirectory last read
Rice UniversityDivision IHouston, Texas1572026-11-01
Tulane UniversityDivision INew Orleans, Louisiana1772026-11-01
University of Alabama at BirminghamDivision IBirmingham, Alabama1712026-11-01
University of MemphisDivision IMemphis, Tennessee2062026-11-01
University of North TexasDivision IDenton, Texas1372026-11-01
University of TulsaDivision ITulsa, Oklahoma1612026-11-01

Which other multimedia rights vendors do AAC schools use?

Vendors in the same category detected at covered AAC departments. A school can appear under more than one vendor when it runs, say, one system for season tickets and another for single-game sales.

VendorAAC schoolsShare of covered schools
**Learfield**646%
Playfly Sports323%
Van Wagner18%

Where else is Learfield used?

Method

A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references Learfield with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing.

This page is published when at least 2 covered AAC schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is AAC Athletics Staff Directory; every Learfield school nationally is on Which colleges use Learfield?.

Frequently asked questions

How many AAC schools use Learfield?

6 of the 13 covered AAC athletic departments (46%) as of 4 Nov 2026: Rice University, Tulane University, University of Alabama at Birmingham, University of Memphis, University of North Texas, University of Tulsa.

Is Learfield more common in the AAC than elsewhere?

46% of covered AAC schools use Learfield against 14% of all 1,085 covered NCAA athletic departments.

Who at these schools buys or runs multimedia rights?

The multimedia rights staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on paid plans, with alerts when the role changes hands.

Where does this technology data come from?

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at gowhistle.io/remove-my-info.

Selling against Learfield in the AAC, or integrating with it? Whistle gives you the current multimedia rights contacts at each of these schools and tells you when someone new takes over.