11 of the 16 SEC athletic departments covered by Whistle (69%) use Learfield, the multimedia rights holder (Sports Properties, Varsity Network), as of 4 Nov 2026: Mississippi State University, University of Alabama, University of Arkansas, University of Florida, University of Georgia, University of Mississippi and 5 more. Across all 1,085 covered NCAA departments, 153 use Learfield (14%), so the SEC is above the national adoption rate. Among multimedia rights vendors detected in the SEC, Learfield ranks No. 1 of 3.
Data as of 4 Nov 2026.
Source: automated detection on each SEC department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 16 covered SEC schools, 1,085 covered NCAA schools in total.
| School | Division | Location | Tracked staff positions | Directory last read |
|---|---|---|---|---|
| Mississippi State University | Division I | Mississippi State, Mississippi | 311 | 2026-11-01 |
| University of Alabama | Division I | Tuscaloosa, Alabama | 399 | 2026-10-24 |
| University of Arkansas | Division I | Fayetteville, Arkansas | 250 | 2026-10-31 |
| University of Florida | Division I | Gainesville, Florida | 472 | 2026-11-01 |
| University of Georgia | Division I | Athens, Georgia | 404 | 2026-11-02 |
| University of Mississippi | Division I | Oxford, Mississippi | 321 | 2026-11-01 |
| University of Missouri | Division I | Columbia, Missouri | 326 | 2026-11-03 |
| University of Oklahoma | Division I | Norman, Oklahoma | 373 | 2026-11-01 |
| University of Tennessee | Division I | Knoxville, Tennessee | 456 | 2026-11-01 |
| University of Texas at Austin | Division I | Austin, Texas | 411 | 2026-11-03 |
| Vanderbilt University | Division I | Nashville, Tennessee | 267 | 2026-11-02 |
Vendors in the same category detected at covered SEC departments. A school can appear under more than one vendor when it runs, say, one system for season tickets and another for single-game sales.
| Vendor | SEC schools | Share of covered schools |
|---|---|---|
| **Learfield** | 11 | 69% |
| Playfly Sports | 2 | 13% |
| JMI Sports | 1 | 6% |
A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references Learfield with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing.
This page is published when at least 2 covered SEC schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is SEC Athletics Staff Directory; every Learfield school nationally is on Which colleges use Learfield?.
11 of the 16 covered SEC athletic departments (69%) as of 4 Nov 2026: Mississippi State University, University of Alabama, University of Arkansas, University of Florida, University of Georgia, University of Mississippi, University of Missouri, University of Oklahoma, University of Tennessee, University of Texas at Austin, Vanderbilt University.
69% of covered SEC schools use Learfield against 14% of all 1,085 covered NCAA athletic departments.
The multimedia rights staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on paid plans, with alerts when the role changes hands.
From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at gowhistle.io/remove-my-info.