9 of the 15 Big 12 athletic departments covered by Whistle (60%) use Learfield, the multimedia rights holder (Sports Properties, Varsity Network), as of 4 Nov 2026: Iowa State University, Kansas State University, Oklahoma State University, Texas Christian University, Texas Tech University, University of Colorado Boulder and 3 more. Across all 1,085 covered NCAA departments, 153 use Learfield (14%), so the Big 12 is above the national adoption rate. Among multimedia rights vendors detected in the Big 12, Learfield ranks No. 1 of 2.
Data as of 4 Nov 2026.
Source: automated detection on each Big 12 department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 15 covered Big 12 schools, 1,085 covered NCAA schools in total.
| School | Division | Location | Tracked staff positions | Directory last read |
|---|---|---|---|---|
| Iowa State University | Division I | Ames, Iowa | 263 | 2026-11-01 |
| Kansas State University | Division I | Manhattan, Kansas | 264 | 2026-11-03 |
| Oklahoma State University | Division I | Stillwater, Oklahoma | 348 | 2026-11-01 |
| Texas Christian University | Division I | Fort Worth, Texas | 290 | 2026-10-25 |
| Texas Tech University | Division I | Lubbock, Texas | 320 | 2026-11-03 |
| University of Colorado Boulder | Division I | Boulder, Colorado | 318 | 2026-10-31 |
| University of Houston | Division I | Houston, Texas | 233 | 2026-11-01 |
| University of Kansas | Division I | Lawrence, Kansas | 291 | 2026-11-01 |
| West Virginia University | Division I | Morgantown, West Virginia | 284 | 2026-11-01 |
Vendors in the same category detected at covered Big 12 departments. A school can appear under more than one vendor when it runs, say, one system for season tickets and another for single-game sales.
| Vendor | Big 12 schools | Share of covered schools |
|---|---|---|
| **Learfield** | 9 | 60% |
| Playfly Sports | 1 | 7% |
A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references Learfield with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing.
This page is published when at least 2 covered Big 12 schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is Big 12 Athletics Staff Directory; every Learfield school nationally is on Which colleges use Learfield?.
9 of the 15 covered Big 12 athletic departments (60%) as of 4 Nov 2026: Iowa State University, Kansas State University, Oklahoma State University, Texas Christian University, Texas Tech University, University of Colorado Boulder, University of Houston, University of Kansas, West Virginia University.
60% of covered Big 12 schools use Learfield against 14% of all 1,085 covered NCAA athletic departments.
The multimedia rights staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on paid plans, with alerts when the role changes hands.
From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at gowhistle.io/remove-my-info.