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Which American Rivers schools use Learfield?

2 of the 8 American Rivers athletic departments covered by Whistle (25%) use Learfield, the multimedia rights holder (Sports Properties, Varsity Network), as of 4 Nov 2026: Buena Vista University, University of Dubuque. Across all 1,085 covered NCAA departments, 153 use Learfield (14%), so the American Rivers is above the national adoption rate.

Data as of 4 Nov 2026.

Source: automated detection on each American Rivers department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 8 covered American Rivers schools, 1,085 covered NCAA schools in total.

Learfield in the American Rivers at a glance

Vendor: Learfield — Multimedia rights holder (Sports Properties, Varsity Network)
Category: Multimedia rights
Conference: American Rivers
American Rivers schools using it: 2 of 8 covered (25%)
All NCAA schools using it: 153 of 1,085 covered (14%)

Which American Rivers schools use Learfield?

School	Division	Location	Tracked staff positions	Directory last read
Buena Vista University	Division III	Storm Lake, Iowa	59	2026-10-14
University of Dubuque	Division III	Dubuque, Iowa	79	2026-10-15

Where else is Learfield used?

Learfield in the Big Ten — 12 schools
Learfield in the SEC — 11 schools
Learfield in the ACC — 9 schools
Learfield in the Big 12 — 9 schools
Learfield in the Big Sky — 8 schools
Learfield in the MVC — 8 schools
Learfield in the Big East — 7 schools
Learfield in the MAC — 7 schools
Learfield in the Sun Belt — 7 schools
Learfield in the AAC — 6 schools
Learfield in the Pac-12 — 6 schools
Learfield in the Atlantic 10 — 5 schools

Method

A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references Learfield with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing.

This page is published when at least 2 covered American Rivers schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is American Rivers Athletics Staff Directory; every Learfield school nationally is on Which colleges use Learfield?.

Frequently asked questions

How many American Rivers schools use Learfield?

2 of the 8 covered American Rivers athletic departments (25%) as of 4 Nov 2026: Buena Vista University, University of Dubuque.

Is Learfield more common in the American Rivers than elsewhere?

25% of covered American Rivers schools use Learfield against 14% of all 1,085 covered NCAA athletic departments.

Who at these schools buys or runs multimedia rights?

The multimedia rights staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on paid plans, with alerts when the role changes hands.

Where does this technology data come from?

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at gowhistle.io/remove-my-info.

Selling against Learfield in the American Rivers, or integrating with it? Whistle gives you the current multimedia rights contacts at each of these schools and tells you when someone new takes over.