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Which Big West schools use Learfield?

3 of the 8 Big West athletic departments covered by Whistle (38%) use Learfield, the multimedia rights holder (Sports Properties, Varsity Network), as of 4 Nov 2026: California State University, Bakersfield, University of California, Irvine, University of California, Riverside. Across all 1,085 covered NCAA departments, 153 use Learfield (14%), so the Big West is above the national adoption rate. Among multimedia rights vendors detected in the Big West, Learfield ranks No. 1 of 2.

Data as of 4 Nov 2026.

Source: automated detection on each Big West department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 8 covered Big West schools, 1,085 covered NCAA schools in total.

Learfield in the Big West at a glance

Vendor
Learfield — Multimedia rights holder (Sports Properties, Varsity Network)
Category
Multimedia rights
Conference
Big West
Big West schools using it
3 of 8 covered (38%)
All NCAA schools using it
153 of 1,085 covered (14%)
Rank among multimedia rights vendors in the Big West
No. 1 of 2

Which Big West schools use Learfield?

SchoolDivisionLocationTracked staff positionsDirectory last read
California State University, BakersfieldDivision IBakersfield, California912026-11-02
University of California, IrvineDivision IIrvine, California1412026-11-03
University of California, RiversideDivision IRiverside, California772026-11-01

Which other multimedia rights vendors do Big West schools use?

Vendors in the same category detected at covered Big West departments. A school can appear under more than one vendor when it runs, say, one system for season tickets and another for single-game sales.

VendorBig West schoolsShare of covered schools
**Learfield**338%
JMI Sports113%

Where else is Learfield used?

Method

A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references Learfield with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing.

This page is published when at least 2 covered Big West schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is Big West Athletics Staff Directory; every Learfield school nationally is on Which colleges use Learfield?.

Frequently asked questions

How many Big West schools use Learfield?

3 of the 8 covered Big West athletic departments (38%) as of 4 Nov 2026: California State University, Bakersfield, University of California, Irvine, University of California, Riverside.

Is Learfield more common in the Big West than elsewhere?

38% of covered Big West schools use Learfield against 14% of all 1,085 covered NCAA athletic departments.

Who at these schools buys or runs multimedia rights?

The multimedia rights staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on paid plans, with alerts when the role changes hands.

Where does this technology data come from?

From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at gowhistle.io/remove-my-info.

Selling against Learfield in the Big West, or integrating with it? Whistle gives you the current multimedia rights contacts at each of these schools and tells you when someone new takes over.