2 of the 10 Southern Conference athletic departments covered by Whistle (20%) use Learfield, the multimedia rights holder (Sports Properties, Varsity Network), as of 4 Nov 2026: University of North Carolina at Greensboro, University of Tennessee at Chattanooga. Across all 1,085 covered NCAA departments, 153 use Learfield (14%), so the Southern Conference is above the national adoption rate. Among multimedia rights vendors detected in the Southern Conference, Learfield ranks No. 1 of 2.
Data as of 4 Nov 2026.
Source: automated detection on each Southern Conference department's public athletics website, vendor partner pages, job postings and staff titles, medium or higher confidence only; 10 covered Southern Conference schools, 1,085 covered NCAA schools in total.
| School | Division | Location | Tracked staff positions | Directory last read |
|---|---|---|---|---|
| University of North Carolina at Greensboro | Division I | Greensboro, North Carolina | 82 | 2026-11-02 |
| University of Tennessee at Chattanooga | Division I | Chattanooga, Tennessee | 134 | 2026-11-01 |
Vendors in the same category detected at covered Southern Conference departments. A school can appear under more than one vendor when it runs, say, one system for season tickets and another for single-game sales.
| Vendor | Southern Conference schools | Share of covered schools |
|---|---|---|
| **Learfield** | 2 | 20% |
| Van Wagner | 2 | 20% |
A school is listed when its public athletics website, a vendor partner page, a job posting or a staff title references Learfield with at least medium confidence. Detection is automated and re-run as directories refresh: absence means not detected, not not used, and contracts change, so confirm with the department before relying on a single listing.
This page is published when at least 2 covered Southern Conference schools use the vendor; smaller combinations are kept out of search indexes. The conference's own page is Southern Conference Athletics Staff Directory; every Learfield school nationally is on Which colleges use Learfield?.
2 of the 10 covered Southern Conference athletic departments (20%) as of 4 Nov 2026: University of North Carolina at Greensboro, University of Tennessee at Chattanooga.
20% of covered Southern Conference schools use Learfield against 14% of all 1,085 covered NCAA athletic departments.
The multimedia rights staff listed in each department's directory. Whistle shows their names, titles, emails and phones (where published) on paid plans, with alerts when the role changes hands.
From the staff directories athletic departments publish on their official websites, read automatically on a rolling schedule (NCAA Division I roughly weekly, Division II and III every three to four weeks). Whistle never publishes names, emails or phone numbers on public pages; staff can remove their details at any time at gowhistle.io/remove-my-info.